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Why your blog’s not growing & how to fix it

This post is part of my popular Blog Club series. Make sure you never miss a post by subscribing. No spam, I promise.




 

You invest lots of time in your blog and yet your numbers seem stagnant. Blog views aren’t growing much, followers are creeping up too slowly. You desperately want to see a quicker return on all your invested time. You want to see some progress, to make all your hard-work feel worthwhile.

 

Here’s some reasons why your blog’s growth might not be sailing along as smoothly as you would like and how to give it a kick-start.

 

 

 

  • You are focusing on too many goals

Blogging is multi dimensional, which means there are always lots of different areas that we can focus on. You can have goals for follower levels on all your different platforms. Growth target for the page views in your blog. Email subscriber target; the list could go on and on. With blogging there is always something you could be doing, a target you could be aiming for and this means you can spread yourself too thin.

 

A few years ago we were told to get things done we need to multi task well. Now the opposite is advocated. Switching between the tasks in hand wastes time and energy, so focusing on one task at a time gets things done.

 

So, taking this theory to your blog; focus on one or two goals at a time and work on them for around three months, before switching to work on different goals. Break down your goals and drill down into the the aspects of your goal that you can affect. e.g. I want to reach 5k twitter followers. Specific tasks could be to engage with people in your niche, follow people, join in with twitter chats etc.

 

  • Over analysing and seeking too many opinions

Paralysis by analysis. Seeking external validation can leave you confused about your plans. This means things don’t get done and maybe your ideas even dwindle.

 

Parkinson’s law states that ‘work expands so as to fill the time available for its completion‘.

 

If you have an hour to write a blog post you can (usually) get it done in an hour. Your focus is deep and narrow and you are not easily distracted. If you had a week to write the same post it would take you the week, you would relax a little, interject other asks and you still be finishing it on its due date.

 

How does this relate to growing your blog? Easy, achieving your targets will help you grow your blog effectively and you will achieve your goals much more efficiently if you set time scales for their completion. Writing an ebook? Then announce it will be available for sale on a certain date. Nothing like a bit of pressure to focus the mind!

 

  • You want it all NOW

I think it’s human nature to look ahead and wish you were there already. You see other bloggers achieving what you hope to achieve and you get too far ahead of yourself.

 

Your end goal might be to make a living from your blog, but you don’t go there straight away. Instead focus on the smaller goals, which if achieved, will enable you to achieve your ultimate goal.

 

Don’t compare your middle to someone else’s ending

  • You lack a clear direction

What’s your why? Would you get in a taxi without knowing where you were going?  No, probably not, but lots of us start a blog without knowing where it is going. At some point in order to grow and thrive, we need to decide on our why’s. You need to set goals, which get you to your why. These goals will keep you motivated.

 

  • You’re not consistent enough

Your readers want to know your there. If they come to your blog a few times and you haven’t posted anything new, they might well stop coming.  They lost a bit of faith in you and decided not to invest anymore in you. You need to be consistent in order to grow your audience. Create a schedule of what you will post and when, then stick to it.

 

  • You don’t promote enough

If you build it they will come…. Well, only if they know where you are!  Promoting your work gets it in front of more people than if you don’t, simples. More eyes balls on your blog, more views, more followers and more chance of achieving your goals.

 

Create content 20% of the time.  Spend the other 80% of the time promoting what you created.

 

  1. Share on social media –schedule, schedule, schedule. Use social oomph queue reservoir to vary the text on certain  long-standing tweets.
  2. Email your list

  3. Share with online communities – platforms and Facebook groups.
  4. Repurpose old content –repurposing is providing your content in a different format. Why not turn a series of blog posts into an ebook?

 

  • Your site is not well branded

People respond to professional well designed blogs, places where it is nice to spend time. It also makes you look more professional.

 

  • There’s a disconnect between what you are writing and what people are feeling as a result

Not everyone is going to feel the same as you and not everyone likes the same things. However, you need to figure out who your ‘ideal’ reader is and write for them. You want people to feel connected to what you say and so you can only write if you know who you are writing for, who are you trying to be connected with?

xxx

  • Your posts aren’t useful enough

If you are helpful and write really useful content people will eventually sit up and take notice. Long posts that delve deep into a topic will be read and possibly bookmarked. Be very thorough and give people all the information they need.  Keep in mind, what you are trying to teach/say and who you are saying it to.

 

Building a blog, growing your readership, increasing social media followers, writing great content and promoting that, all take so much time. Don’t pressurise yourself into trying to achieve what the next blogger is achieving, as they are writing their own story, with a different motivation and they are at a different point in their journey.

 

Remember, growing you blog takes time, try to enjoy the ride!

 

Which area of your blog seems to be growing the slowest? Have you identified a strategy for improvement?

 

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Do you wish your blog would grow quicker?  Here are the reasons you blog isn't growing as fast as you would like and how to fix it.  http://www.youbabymemummy.com

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Showing 36 comments
  • Let kids be kids
    Reply

    Good tips and ideas to think about, thank you.I need to refocus my blog I think.

  • Mrs TeePot
    Reply

    Lots of food for thought here. I have been blogging for about 8 years and I think because I don’t have, or indeed want, a niche I’m struggling to break in.
    I know I’m not consistent enough either, I blog when I feel I have something to say rather than regular days, that’s definitely something I need to work on!

  • Jo Lewis
    Reply

    All great stuff here, Aby – thanks so much for sharing it. I recon the next task for my blog is promotion, promotion, promotion. I never imagined it would be so much work, but I’m totally addicted to it now! Wish I’d been a blogger years ago.

  • Kevin Pike
    Reply

    Great post. It’s really motivated me to think about what’s important with my blog. For me it’s more just getting out there and not knowing all the communities available.

  • Debbie
    Reply

    Hi Aby, I read your post out of curiosity as I am happy (at the moment) about how my blog is slowly growing. What I did find useful is the fact you confirmed what I believed; that it’s better to focus on one area (social media in my case) than tackle them all at once. I was beginning to wonder if I should be spreading my focus, so my other platforms have a chance to grow too.

    xx

  • absolutely prabulous
    Reply

    What a ridiculously excellent post!! The 20% 80% things. OH MY GOD ABY! You may have just instigated a blog epiphany! I’m going to print and frame that and place it above my (currently non-existent) desk! Fab. And I hear you on the useful post thing. I’ve launched a feature (ironically purely in the name of sharing blog love) which is being seen as useful (who knew!). x

  • lizzie ( firstooth )
    Reply

    Really great tips hun. I think I’m happy with how my blog itself is going but growing my social media channels is incredibly slow. Are there any twitter chats you recommend? Thanks for hosting #thelist xx

  • wendy
    Reply

    Great tips Aby..as always 🙂 I need to sit down and set goals for my blog. I’m just happily plodding along at the minute but I would love for my blog to grow . Focusing on one area at a time sounds like great advice and I will definitely be giving that a go xx #TheList

  • Alison (MadHouseMum)
    Reply

    This is incredibly useful to a fairly new blogger like myself. Full of good advice. I shall certainly be revisiting this one. I was particularly struck by your 20% 80% comment. I would never have thought that 6 months ago, yet it is so true. Thanks for the post. Alison #TheList

  • My Petit Canard
    Reply

    Great tips Aby! Lots here to think about and consider incorporating or changing. I’ve got to the point now where I’d really like to start growing my blog so this is really useful 🙂 Thanks. Emily #TheList

  • Lisa (mummascribbles)
    Reply

    Fab post as always Aby. I’ve definitely got to the point where I need to focus on what’s next. I think for me, growing my readership is what I need to do. I’ve been terrible at promoting recently and I need to write more consistently in order to believe that I can set up an email to subscribe to. It’s so hard slotting the focus in between Zach and work but I’m hoping as I start winding down for maternity leave that I will have more time on my hands to do this stuff. I have an aim to not go back to full time work so I need to do what I can and when I can to make that happen. #TheList

  • Emma
    Reply

    Another really interesting post and lots to think about here. It really hit home what you said about promotion – “Create content 20% of the time. Spend the other 80% of the time promoting what you created.” I think that I have got this all wrong, I never share my new post more than once in a day really because I always forget to! I have evergreen for old posts but I think I need to be promoting my new posts too…#thelist

  • Joanna
    Reply

    a very useful post. I agree with all the points. Providing great/useful content is always key!
    I was trying to focus on things one week at a time, but I think that you’re right, 3 months seems to make more sense to see tangible results.
    Another one of your posts going onto my pinterest board!
    #thelist

  • Charlotte
    Reply

    Some great advice, I’m a newbie and love reading posts like this. Will be trying to follow your tips, thank you #thelist

  • Sharon
    Reply

    Thank you for being so generous with your expertise – I feel like I’m using you as a private tutor!! My blog is only a month old so I’ve still got a lot to learn and there is a tendency to run around like a headless chicken. I will calm down and work out a 3 month strategy right now! #TheList

  • Crummy Mummy
    Reply

    My blog has been growing slowly but surely since I went self-hosted last year. I hadn’t heard the 20%/80% content/promotion ratio before – interesting! #thelist

  • Madeline (This Glorious Life)
    Reply

    Great tips. I think the thing I need to work is promoting myself more, I have to get over the idea that I’ll somehow be bugging people if I share my work more! x #TheList

  • Kate Tunstall
    Reply

    I needed to read this. But what I probably need even more is to write an actual list of actual goals. I’m sure I could be doing things better… Great tips, thank you. X
    #TheList

  • Tim
    Reply

    Good advice as ever, Aby. I particularly agree with your first point. It’s all too easy to try to do everything that everyone is saying you *must* do. I’ve reached a point where actually my stats have gone back a bit but I’m fine with that – I’m snowed under with my new job and I’m always busy with the podcast, so that’s a trade-off I’m happy with. For me at least, numbers are just numbers – although of course I understand why growth is such a big focus for many. #thelist

  • Mim
    Reply

    For me, what you say about spreading yourself too quickly is spot on. I am addicted to pitching and I have massive FOMO but I just need to start getting stuff DONE before moving on to the next thing! x

  • Mummy here and there
    Reply

    Sound advice. I have always found focus on one thing at one time can help focus better and not get so overwhelmed. X #THELIST

  • Lisa
    Reply

    Really great tips 🙂
    Thanks!
    Lx
    http://workingmumy.blogspot.com
    #TheList

  • thishappened2metoday (Michelle)
    Reply

    Great info for us newbies! Thanks for hosting.

  • Mindful Mummy Mission
    Reply

    Another really helpful post – I love this series! I do know I need to work on scheduling my tweets that promote the blog. I also must remember I am only doing this as a hobby and not get carried away with comparing myself to others who are blogging as career. #TheList

  • Emilie
    Reply

    Great tips! I think I need to stop trying to achieve everything all at once and just focus on increasing my followers on one or two platforms #TheList

  • Mackenzie Glanville
    Reply

    I was actually having a conversation today with a professor who studied the effects of multitasking and found how when we focus on too many things it actually decreases our IQ, putting our attention into what we are doing one thing at a time increases our chance of success. I think I float between things a bit too much, I’ll write, then, read the get distracted. I need to spend some more focussed energy on my blog just so I feel I am not such a scatterbrain lol. Great tips lovely lady xx #Thelist

  • An imperfect mum (Catie)
    Reply

    Don’t pressurise yourself into trying to achieve what the next blogger is achieving, as they are writing their own story, with a different motivation and they are at a different point in their journey.
    This is such brilliant advice and so true. it is easy to compare but we are all in different places on our journey.

  • Annette, 3 Little Buttons
    Reply

    Hi Aby, thank you for sharing all these tips. I particularly think that I fall into the trap of setting too many goals and wanting to achieve everything right away. Somehow reading this has made me exhale and think… you know what, it’s ok to take my time to get where I want to be, rather than racing all the time. #TheList x

  • Cheryl
    Reply

    Thanks Aby some really useful advice as always! I definitely need to be more consistent with my blogging and have more of a think about goals in the long term! Thanks for hosting #TheList

  • Jo Sandelson
    Reply

    I haven’t got my percentages right by a long shot. Most posts take at least a whole day if not several (cartoons can take hours for each one), leaving hardly any time for soc med not to mention living my life! Will try and reverse the 80/20 thing and set deadlines. Useful advice – thanks Jo

  • Lauren (The Helpful Hiker)
    Reply

    Great tips as always! Moving forward I really need to focus and set some clear goals. I’m a massive fan of your Blog Club series, so thanks for being so generous with your advice & expertise. #TheList

  • Cal at Family Makes
    Reply

    I’m pinning this because, as usual, it is brilliantly helpful. Thanks again #thelist

  • Petite Words
    Reply

    Some really helping ideas! Thank you (: #TheList

  • Mudpie Fridays
    Reply

    Great advice as always! I definitely need to get more organised and focus on a couple of goals at a time – I probably am spreading myself too thinly. Thank you for hosting #TheList xx

  • Muma on the Edge
    Reply

    Really useful post- thank you!
    It can seem like an uphill struggle to try and increase traffic / write great posts / integrate with ‘the community’ tweet / Indra ‘ Facebook. It’s all quite overwhelming.
    Great to read a post that acknowledges Rome wasn’t built in a day and one must simply stick at it. Hard work will eventually pay off!! Xx

  • Toni
    Reply

    Some fab tips Aby. I’m working on my blog goals at the moment as I want to define my blog a bit more as well s growth. I setting my goals and working through them rather than trying to do a bit of everything #thelist

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