Welcome to Blog Club, my series of blogging tips and tricks. This week I am showing you how to create a Media Kit for your blog. A Media Kit is a collection of information about your blog that you can send to PR companies, potential brand partners or potential advertisers. If you want to monetise your blog then it’s a good idea to have one. You won’t always be asked for it, but having one ready will benefit you (as it can take a while to put together and you don’t want to keep people waiting).
I also think by creating one you will become more aware of your stats, which can only be a good thing. Knowing your numbers can make conversations with possible partners much easier.
What can your Media Kit do for you?
- Showcase your writing and your achievements
- Provide a snapshot of your stats
- Highlight your niche and important previous partnerships
You can layout the sections of your media pack however you wish, but here is an idea of a good layout.
The sections you will need
Your blog name (use your header if you have one) tag line, your name, contact details and blog url. It’s a good idea to include a recent professional picture of you (ideally the one used on your social profiles for consistency), as it helps to make your kit personal.
About you/your blog
Just a few sentences about you. Where you are from? Why you write? What you write about? Does your blog have a niche? Why does your blog stand out? Awards, achievements?
Social Media Links/Stats
Provide the links to all your social media platforms, plus the number of followers/likes on each (n.b. this will have to be regularly updated – remember this when you are formatting your document). I use Canva for my media kit as it can be easily updated.
Your stats section should include your monthly page views (or impressions) and your unique visitors. There are various analytic platforms, but the most used is Google Analytics. Jetpack (plugin for WP) gives you some stats, but not uniques. You can also include your Domain Authority, which you can find here. This section will also need to be regularly updated.
You can find this information from Google Analytic’s. Are most of your readers male or female? Which country do they reside in? Their age range? This will help brands to decide whether their potential audience matches yours.
What do you offer?
List all the ways a brand can work with you. Do you offer sidebar/header advertising? Will you provide reviews? Will you host a competition? Social promotion? Do you accept guest posts or sponsored posts? I don’t put my rates on my media kit, as I like to play it by ear when talking to the brands individually. You may choose to put yours on or even have one with and one without.
Brands you have worked with
Highlight the most well know brands you have partnered with. You could use their logos to make it visually appealing.
If you have a great relationship with a brand or agency you could ask them for a short testimonial to include. This is an example of social proof, we are more likely to (for example) trust someone if someone else has stated they trust them. We are more likely to follow someone with a large following than someone with no followers, as we think well all those people can’t be wrong. We gain confidence from the positive feedback of others.
- Make it visually appealing. You can create your media kit in word. However, you can create something more visually appealing in Canva, which can be just as easily updated.
- Be professional.
- State your disclosure policy.
- Keep it concise. I think 2 pages max, but I have seen a lot of great kits on one page. Mine is one page.
- What if you have low traffic? Traffic is important, but a brand will look for your influence and engagement. So if you have a small, but loyal following and you are able to influence your readers, this is better than a large following that you don’t interact with or influence. A brand can see how engaged your audience is from the number of comments on your posts and the interaction of social media.
- Include one or two images typical of your blog to make it personal and give a feel for your photography.
There you have it, my tips to creating a kick-ass media kit.