How To Create a Pinterest Pin Template - You Baby Me Mummy

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How To Create a Pinterest Pin Template

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Pinterest can be such an amazing source of traffic if you harness its power. Although I fully realise that Pinterest could bring me more traffic, it wasn’t until recently that I decided to try to focus my efforts over there and, for a while at least, make if one of my priorities.


All of the imagery and text we put out there to the world represents our brand and is an opportunity to get people invested and attracted by what we are offering. With this in mind, and that I never seem to have time to pin my posts let alone make fresh pins, I decided to create a Pinterest Pin template. I’m going to share the process with you today and hope it helps you to save time and produce well branded consistent pins.


  • Fonts

Your first job is to decide on the fonts you wish to use. It may be that you want to use the fonts you use on your blog or perhaps you want to start afresh. A good idea is to pick one sans-serif/simply sans font (these fonts are those without small projecting features called “serifs” at the end of strokes). Such font are Lato, Quicksand, Geo sans light, Didact Gothic. Plus one accent font, such as Impact, Black Jack, Coffee Break, Franchise, Marcelle Script.


How to create a pinterest pin template


You can get fonts from a wide variety of places. I have got lots from Creative Market (I signed up to their weekly newsletter, which gives you six free design elements each week) or you can download free from


  • Colour

What do you want your colour scheme to be? The colours will be a strong part of your branding. Do you want the colours to reflect the colours on your blog? Which colours do you like?


Places such as allow you to play around with different colours through the generator and see what works well together. Here are my pin colours.


How to create a pinterest pin template


You need to pick a dark, a light, a bright, a background plus you will have black and white.  You may not use all of the colours in each pin, but this will be your palette.


  • Image styles

Now let’s think about images. What sort of images do you want to be the background on your pins? Literal to the subject of the pin or not? Inside or outside?


There are so many places where you can source really great free images.  I have written a post about blog images and there is a resource page listing many free sites.  I often use Unsplash and Kaboom pics and have always found a suitable image.


Remember you want a portrait image layout and you will want your pin to have a 2:3 ratio when designed. Images that reportedly do well on pinterest are; Warm tones, light, bright images. If you are using people, avoid close ups of their faces.


  • Pin style

I think this is a good point, if you haven’t already, to go to Pinterest and see which pins stand out for you? Which catch your eye? Which maybe don’t work as well for you? Then start to think how you will lay out your pin. Will you put the url at the bottom or top, do you want your text on an overlay?


how to create a pinterest pin template


Examples of well branded pins


how to create pinterest pin template


how to create pinterest pin templates


So you now have the tools to be able to go and create your pin template. I would do this process in Canva, as unlike Picmonkey, you can save and amend a design, which will save you stacks of time.


Free worksheet!


If you fancy working through these steps I have created a worksheet for you to print and use to jot down your details for each section.  You can find it here.



how to create a pinterest pin template to save you time and strengthen your brand

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Showing 18 comments
  • Rachelswirl

    This is a fab post, great advice… now for me to put it to use lol

  • Laura - dear bear and beany

    I really need to start doing more with pinterest. Thank you huni, these is such a big help and I have pinned it 🙂 xx

  • Mess and Merlot

    This is brilliant thank you! I always forget to pin my posts and never even knew how to make a pretty, pinnable image. I’ve actually PINNED this post and I never do that!! #thelist

  • Mummy Muckups (Anna)

    Always clear…though so far steering clear of pinterest…already feel like I am juggling too many balls in the air at this stage. Perhaps a goal further down the track. Cheers, #TheList

  • Mackenzie Glanville

    oh I really need to get back on Pinterest one day, I have totally neglected it!!! #Thelist

  • Rachel Bustin

    Thanks for a very helpful post. I have a lot of work to do on my blog and go back and sort out all my old posts, so this is brilliant! xx

  • Emma

    Such a brilliant post. I really need to think about pinterest and get on it. Such a good tip about thinking about the colours that reflect your brand. It really gives the board a cohesive feel. So much to think about #thelist

  • Katy - Hot Pink Wellingtons

    I love Pinterest but I have to admit that I’ve not bothered with it at all for my blog as I just didn’t see it driving traffic for my kind of posts. But now I have a few posts that I think are pinnable, so I’ve been thinking I should do it – this is going to be really useful! #TheList

  • Laura: Adventures with J

    Thanks for the free worksheet! I definitely need to improve my pinning and utilise Pinterest for my blog. I love using it for myself, so it makes sense. I just need some time to learn all the techniques.

  • The Mum Project

    Wow, very useful! Thank you so much for sharing, I am going to go and create a Pinterest template now. : ) #thelist

  • Hayley McLean

    Ahh this is so informative! I am rubbish with Pinterest but I`ll definitely refer back to this! #Thelist

  • Toni

    I love Pinterest, it’s where my main source of traffic comes from. I created a template in photoshop that I can edit each time with a new photo & text for consistency, it really works x #TheList

  • Su {Ethan & Evelyn}

    I really need to look at my Pins closer. At the moment, it is only photography posts that are doing well. I need to spend more time creating these beautiful pins for my other posts too. Thank you very much for this tips. I have pinned! 🙂 x

  • ShireDad (Dan)

    Handy guide. I used Pinterest personally but have never got around to use it alongside my blog. So many channels, so little time. I can see its uses, though.

  • wendy

    Fab tips, I have never thought about making a pin template. Great idea 🙂 xx #TheList

  • Not Just Phoebe (G)

    ohh thanks for this, its perfect. I currently don’t link up anything onto pinterest but i know i need to start. so i will be doing my blogging homework later 🙂 #TheList

  • Lisa

    Ive always just went to pintrest for inspo I’ve never thought it as somewhere to get traffic from.
    Great post!

  • An imperfect mum (Catie)

    I am so glad that you did this as I must admit my pinterest is quite ignored and I just seem to drop my posts there and not really know what I am doing. I will add this to my to do list and get to it. Looks so much more professional!

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