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How To Double Your Email List

This post is part of my popular Blog Club series. Make sure you never miss a post by subscribing. No spam, I promise.


In previous posts I have talked about why you need an email list and I have also walked you through a simple RSS newsletter set up.  Today I wanted to share with you how you can grow that list of subscribers quickly.  Just to recap your email list is the only list of subscribers or followers that you actually own. Unlike social networks, who could do anything with your following, your email list is yours to do with it whatever you wish (within the guidelines you set our initially).


What are the benefits?


Building our email lists can be added to the back-burner where they invariably remain for a long time. However, I think we need to realise the importance of building them and maintaining them. Through your list you can gain direct contact with your audience, you can build a relationship with them, and if appropriate, in the future you can sell to them.


how to double your email list


How to increase subscribers fast!


– Use an opt in reward

The idea is that you need to create something that people will want and give it to them for free if they sign up. You don’t have to think big on this one, sometimes a simple one page printable is all you need to make people consider signing up. Think of something you can create using an old post perhaps?  Could you add some information to an old post? A printable, an additional resource?  This could be your opt-in reward.


– Use a good opt in plugin

You want to use the best plugin you can; the more sophisticated your option plugin is the more valuable information it will give you.  This information can then help you to further build your list.  It is also important to have a plugin that is customisable so it fits with your blog design and colour scheme.  I use Sumo Me, which is fully customisable. I have the basic version, but you can use the full welcome mat which allows your computer to track where people are moving their curser to, flashing a pop up if they are moving to the close window x.  You can also change the information they are shown depending on where they are visiting from too.  So if they come from Facebook they will get a different welcome message than if they come from google search (or whatever you choose).  Clever stuff!


– Plan your rewards

People who build their email lists fast are people who make it a priority and give people lots of opportunity to sign up. They have forms at different places on their blogs, put sign up sections on posts, offering different and creative incentives to get people to subscribe.


You need to think of servicing your subscribers too. Give them an incentive to remain on your list after they have received their freebie. So you could provide them with regular content that isn’t on your blog.  Or offer an extension to the information provided in a post, which is the approach I took with two posts.  Sponsored posts how to negotiate and what to charge, had an extension to the post with lots of helpful information which people would get if they signed up.  Also more recently in my Blog image guide, people who signed up will have got access to a secret page on my blog containing about 40 website where they will find good free stock images.


Both of these ways to offer additional content from an original blog post are possible by using Mail Chimp.


Make sure you schedule certain times of the month when you will ensure you have your subscriber ‘reward’ planned. This will incentivise new subscribers to join and encourage existing ones to stay!


– Add opt in forms to successful old posts

This is really easy and relatively quick to do and I covered it in how to make your blog sticky, but adding an opt in form to your high performing posts can be a great way to redirect that traffic to your mailing list .


Are you focused on growing your email list? Have you tried any of these methods to build your subscriber list?

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Showing 17 comments
  • Laura - dear bear and beany

    Another one for me to bookmark 🙂 so much to do and not enough time. Thank you sharing X

  • Mim

    I love these tips – I’ve never worked hard on my list but I think I need to for future benefit. I need a I think of an incentive for people to subscribe! x x #TheList

  • Cheryl

    What a clever idea! Thanks for sharing this great advice with us, will definitely take this into consideration. #TheList

  • Briony

    I love these tips, once I’m back from my holiday setting up an email list and newsletter is right on top of my to do list #TheList

  • Christine - Yogaberry

    Very useful as usual! I’m trying out sumome at the moment! I might change to thrive leads as the basic sumome version is so basic… Also working on an ebook as incentive so thank you for all the inspiration xx

  • My Petit Canard

    Such a helpful post! My subscriptions and email list is actually something that I’ve been meaning to sort out on my blog for way too long now. I’ve been putting it off as it just feels like a bit of a big task to do and get my head around, but its so important to get it sorted. This and your last post will be so helpful when I eventually get round to it 🙂 Thanks as always Aby! Emily #thelist

  • Nige

    Your tips as usual are excellent something I need to work on thanks for hosting #thelist

  • An imperfect mum (Catie)

    I never thought to add one to successful old posts. I need to work out how to do this. Thanks Aby!

  • Harry's Honest Mummy

    Sumo Me sounds like something to check out. Thanks for sharing your top tips Aby #TheList

  • Laura

    It’s on my list but you’re right, it’s at the bottom of it! Maybe I need to make this a priority.

  • emma

    great tips! I need to get on this! #theList

  • Laura

    A really useful post as always. I’m always a bit blown away by all the stuff that I can be doing on my blog – I’m slowly getting to grips with it. If Im ever stuck I always visit your blog – always helpful xx

  • shaney morrison

    Such a helpful post for a new blogger like myself. x #thelist

  • Claire at Tin Box Traveller

    Great tips Aby. I really like the idea of giving subscribers something extra #thelist

  • Toni

    I’ve pinned this to come back to later, I’ve got such a long list of things I need to do but not enough time! #TheList

  • Silly Mummy

    This is really useful, as I’ve never been completely sure what the purpose would be of having an email list or what I would do with one, so I’ve never considered it properly! #TheList

  • Kat

    I’ve said this 3 times today, but I’ll say it again – this has been super useful. I started a mailing list when I first started our blog last year. But, even though I set up MailChimp and I actually enjoyed it, I found it hard to keep up. Since setting up SumoMe on your recommendation, I am getting so many more subscribers and so it’s time to reignite! I love your tip on the RSS newsletter as that helps me keep a regular update. Fab, thank you! XX


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