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How To Become A Brand Ambassador

A few weeks ago I announced that I had been chosen to become a brand ambassador for Anna Lou of London and I recently announced that we are brand ambassadors for two other brands, Tommee Tippee and Huggies Pull-Ups.  I thought I would share some of my thoughts on what a brand ambassador means and how you can become one.

hOW TO BECOME A BRAND AMBASSADOR

 

A brand ambassador acts as a representative for the brand to the public.  There is no one magic thing you can do in order to become a brand ambassador, but there are lots of things you can do to put yourself in the best possible position.

  • Be yourself

Write about the things you love, in your voice and be authentic.  You want people and brands to identify with the real you and you want to secure a partnership with a brand that is a good fit and that you will enjoy working with, so there is no point in not showing the real you.

  • Share your passion

Brands like working with people who are passionate about things they love and who can then shout about their brand in the same way.  Sharing your passions and creating exciting content will stand you in good stead.

  • Create great content

Think of showing brand what you can do with every post you write, even if it is not sponsored.  Use your posts to show your skills, whether it is lovely photos, brilliant writing or creative ideas, every time you write a post you have a chance to show off.

  • Be professional

This should go without saying, but every time you deal with a brand be professional, deliver on your agreements and take pride in doing the best job you can.  Every business you deal with could potentially want a brand ambassador in the future, so make your interactions count.  Don’t get drawn into any negativity on social media and don’t moan.  No-one likes a moaner and brands certainly don’t want to work with someone who moans in every post.

  • Be consistent

Brands are looking for reliable representation and someone who can project a consistent message.  If you post every day for a week and then not for a month, the brand may think that is how you will represent them too, and will be put off.  Also be consistent in your message and your voice/tone.

  • Build your social networks and presence

Building your social media following takes time, but a large and engaged following is what brands would love with regards to their ambassadors.  The key is engagement though.  Interact on social media, comment on other blogs and then people will comment on yours too.  This engagement is really appealing from brands and is one of the major pulls that us bloggers have over more traditional advertising.

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Next Steps?

So you have worked on all of the above, what next?

  • Write a wish list of brands you would love to work with.
  • Show them why they need to work with you.
  • Interact with the brand on social media – but don’t stalk!
  • Write about the brand and tag them.
  • Be careful who you work with.  Working with every brand under the sun, might appear a little disingenuous to a brand who are looking for a long-term relationship.
  • Be confident and pitch to the brand.

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Been approached?  What to consider.

It is really flattering to be asked to become a brand ambassador, but you need to make sure it is the right move for you before you accept.

  • Do you love the brand?  It will be hard work to promote a brand that you don’t love.
  • Is the deal exclusive? If it is then you need to ensure you are not cutting out lucrative future opportunities.
  • What do they want from you?  Is it fair, how many posts do they want, what social media?, attendance at events?, will they cover your travel if they expect you to be there.
  • What do you receive in return?  Is there a fee or payment in goods?  Is it worth it for the number of posts they expect?
  • Is it worth it?  Is the brand a good fit for you and do you get enough in return for your promotion of the business?

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I hope this has given you something to think about on your quest to become an ambassador. I would love to know if these tips help you secure a partnership with a brand in the future.

Good luck!

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Showing 47 comments
  • Shivonne Costa
    Reply

    Thanks so much for posting this. I’ve never done branding and had nowhere to start. I think I need to still build up my social media first, but now I know what they’re looking for so thank you 🙂

  • Mackenzie Glanville (reflectionsfromme.com)
    Reply

    Thanks for sharing your tips xx

  • Toni
    Reply

    Fab post again Aby, you always post great tips. I’m really trying to improve my blog and become more professional in my approach to blogging & a brand ambassador is something I’m going to aim for too x

  • San
    Reply

    GreaT advice! Now I just need to get followers. 🙂 you must have a post for that too!!! Love your blog xxx

    • You Baby Me Mummy
      Reply

      Ah thank lovely 🙂 x

  • Rachel Kowalski
    Reply

    Ahh all the answers to the questions I have been quietly wondering about. Thanks for sharing your experience! xx

  • Caro
    Reply

    This is SUCH a great post! Am going to print and stick these tips on my desk somewhere. I haven’t had the privilege of being asked yet but at least I know the answers to some of the questions I’ve been wondering about! Thanks lovely x

    Caro | http://www.thetwinklediaries.co.uk

  • Amy
    Reply

    Such amazing tips as always huni-confidence is def key when approaching brands and it’s so important to be yourself too. Thank you xxx

    • You Baby Me Mummy
      Reply

      Thanks lovely, glad you liked it xxx

  • Reply

    Really good tips, thanks so much for sharing them x

  • Emma's Mamma
    Reply

    Thanks for sharing! I was recently approached by a company to do a sponsored post and even though I was flattered I somehow didn’t love the idea of what they wanted me to promote. Guess integrity is the best thing to go for. I’ll search your blog but if you have any more advice on promoted posts etc I’d love to read it! x

    • You Baby Me Mummy
      Reply

      Let me know what you would like to know by email and I will try to cover it in a post x

  • Julie S.
    Reply

    Thanks or the great tips 🙂 Integrity and authenticity are very important.

  • The L's Mum
    Reply

    Some great tips here. Definitely things that I can work on for the future and maybe obtain some ambassadorships myself. Thanks for sharing Aby #sharewithme

  • Alexandra
    Reply

    Another brilliantly informative post. Thanks Aby, I’m not at this stage yet, as I’m just working on being a consistent blogger at the moment, but I will be coming back to this in the future for sure xxx #sharewithme

  • Mummy Fever
    Reply

    Great tips as always! #sharewithme

  • Random Musings
    Reply

    Thanks for the advice! #sharewithme
    Debbie
    http://www.myrandommusings.blogspot.com

  • Katie / Pouting In Heels
    Reply

    Super tips Aby! As always you absolutely nail it. Thanks so much for sharing, some brilliant pointers here. xxx

  • hannah mum's days
    Reply

    Fab tips, Aby, and a few things there I’d not considered!! I love being a brand rep, I’ve worked with a few people in my time and even turned a few down as they weren’t quite right or were asking for a lot in return for not so much! I find working like this is a much better fit as the full project requires planning and gives me a direction, not to mention a more stable income! I’ve also pitched a few times and a couple successfully, others not!! Loved it! xx

  • Cococandyfloss
    Reply

    Thanks for the fab advice Aby. Only a few bloggers seem to share how to get started with brand representation so this is great.
    Im a newbie blogger… literally started this week. Please check out my page and comment on any posts if possible. cococandyfloss.com

    • You Baby Me Mummy
      Reply

      Good luck with your blog x

  • Morna
    Reply

    Great post as always. I don’t think I’m consistent enough to be a brand ambassador but I’m super jealous of Hannah’s Protest deal! #thelist

  • Leandra
    Reply

    Such a great post, with some me fantastic advice.

    Thanks for hosting #thelist xx

  • Everything Mummy
    Reply

    great tips aby and congratulations on the amazing brands your working with #thelist

    • You Baby Me Mummy
      Reply

      Ah thanks lovely x

  • Fionnuala
    Reply

    I agree with it all, especially about professionalism and whether it is worth it for you, the blogger, who will be doing all the work.
    #TheList

  • Reply

    Thanks 🙂 Great advice.
    #thelist

    • You Baby Me Mummy
      Reply

      I hope it answered your questions? x

  • Stephanie
    Reply

    Great post and some fab tips in there – thanks Aby #Thelist

  • doctomum
    Reply

    Excellent tips – especially the bit about not moaning and to be picky about who you chose to ambassador for. Now I just need to find a brand who love a moaning doctor who’s not that picky…#the list

    • You Baby Me Mummy
      Reply

      Ha ha! Yes good luck with that! x

  • Kara
    Reply

    Very informative post with great ideas and useful tips. There is nothing better than sharing a brand you love and respect

  • Stacey
    Reply

    A great post with brilliant tips.

  • Jenny
    Reply

    Ahh as always Aby you give the best advice and guidance. Great post hun. Thanks for linking up to Share With Me I hope you are enjoying my blog hop and thanks for all the linky support! #sharewithme

    • You Baby Me Mummy
      Reply

      I hope it helps honey, but I am sure you don’t really need the advice, you are doing very well x

  • Wander Mum
    Reply

    Thanks for sharing this Aby. Very clear and honest points. Congrats on your ambassador roles x #thelist

  • emily g
    Reply

    great advice here. Being a brand ambassador is something I haven’t considered before. Maybe it’s something I could look into! thanks x

  • Mrs Tubbs
    Reply

    Great advice. Brand stuff isn’t something I’ve thought about as I’m still building my blog, but maybe something to consider for the future.

    Congratulations! #thelist

  • MummyWrites
    Reply

    I only searched the other day for a post about this! This is very informative and I’m sure will be helpful for lots of bloggers out there. Thank you! #TheList

  • Dan
    Reply

    Being yourself I think really is the key isn’t it -It’s your personality that attracts the brands in the first place after the social/seo metrics have done their thing

  • Ruth
    Reply

    Great post with some useful advice. I guess I still have a long way to go before I get to that stage (if I ever do!)… First I need some followers! I need to work on writing regular posts, revamping my design, building up my social media, finding my voice, etc.
    Thanks for sharing in #TheList

  • A Moment with Franca
    Reply

    Hi,
    Nice to meet you! What a fantastic post full of amazing tips!! It is perfect for a newbie in blogging like me to learn all of this. Thank you so much for sharing. xx

  • Rachel (Lifeofmyfamilyandme)
    Reply

    Thank you for sharing your tips Aby – i have taken notes! I would love to be a Brand Ambassador one day. That is a focus of mine and to build my consistency of when i publish posts. #thelist

  • Reply

    Great tips – thank you! Do you mind me asking what program you used to add the caption to the main photo in your post? I need to start being more creative with my pics and this one looks great! Thanks 🙂

    • You Baby Me Mummy
      Reply

      PicMonkey 🙂 You could use Canva too x

  • Mary
    Reply

    Great post – Id love to be a brand ambassedor for someone, I love all of these ideas and have a few things I shall set to work on in hope to accomplish this goal x

  • Alexandra
    Reply

    This is helpful, I wish I’d seen this earlier in the week, but it’s good to look and read and know that I followed the guidelines. Thanks for posting Aby x

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