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How To Set Achievable Blogging Goals

If you blog for more than a hobby, then blogging goals are very important.  With blogging comes an endless list of tasks that need doing, plus so many ideas that you want to explore and perhaps implement; so without goals you might find that you don’t feel as if you are moving forward and growing your blog.

blogging goals

Goals help you stay motivated and can drive you forward if you hit a bloggers slump!  However, a problem may arise if you decide one of your goals is the hit 200k Pinterest followers in the next 6 months when your current followers are 500.  You probably wouldn’t achieve this, which could then leave you feeling despondent and deflated, as if you had failed.  When the truth is that you didn’t fail, your goal was just unrealistic in the first place.

Have you heard about SMART goals?  In order to be able to effectively achieve our goals they must be Specific, Measurable, Attainable, Realistic and Timed.  You can further help your goal setting if you also;

  • Evaluate your current point.  In order to grow, you need to know what your starting point is.  That way you can check back and evaluate how far you have progressed.
  • Establish where you want your blog to go.  Is your ultimate goal (long-term) to be a pro blogger? Write a book? or start writing in other places?  Having your ultimate goal in mind will help you figure out which short-term goals will be useful in getting you to this end point.
  • Goal setting.  The next thing to do is to set your goals, this is where the SMART goals come into play.

SMART goals

Specific – So rather than ‘Increase my social media following’ your goal should be ‘increase my pinterest following to X number of followers in X months’.

Measurable – Make sure you can quantify your goal.  So for example, if you said your goal was to be the most popular UK parenting blog.  How would you quantify/measure this?  Do you consider the most popular blog to be the one with the highest page views or the one ranked number 1 in Tots?  You need to be specific, so that you can accurate measure your achievements.

Attainable – Your goals should be a challenge, but when setting your goals they must be realistic and attainable with hard work.  You want to push yourself, but not set yourself up to fail.  A goal to reach the top 10 in the Tots rankings, if you only blog for an hour a week, might not be realistically achievable.

Relevant – Linking back to my earlier point about looking at your ultimate goal.  If you blog for purely hobby reasons, a goal focusing on increasing collaboration with brands might not be that relevant; whereas one on improving your photography might be more useful.

Timed – Open ended goals will be really difficult to achieve, as things crop up the goal may fall by the wayside. Setting a completion date means you will be motivated to get it done.


Other ways you be make sure you achieve your goals

  • Don’t focus on too many goals at once – If you try to achieve everything all at once, you will soon become overwhelmed and probably not achieve very much.  So try to keep the number of short-term goals to between 5-7.
  • Believe you can achieve – You have heard the saying, ‘If you don’t believe in yourself, no-one else will’, well the same goes for goals.  You have to believe you can do it, in order to achieve.  There is great power in positive thinking.
  • Commit them to paper – Writing down your goals makes them much more concrete, and the more concrete they are the more chance you have of achieving them.
  • Reward your achievements – Treat yourself when you achieve one of your goals.  Rewards will help you stay focused and motivated.  You could always tie the reward to the goal.  If your goals was photography orientated, then the reward could be something new for your camera, for example.
  • Find a tribe to make you accountable – Finding a small group of like-minded people, within which you can share your goals can help.  You can all hold each other accountable and help each other achieve your goals.  Think about sharing expertise to help each other.
  • Review frequently – Know your goals well and revisit them regularly, even if it is just a little check in to see how you are getting on.  This will re-motivate and refocus you, also giving you an idea of the work still to do.

To help you with your short-term goals I have created a downloadable weekly goal planner. You can download it here.  You could use it in a few ways; laminate and use a dry wipe marker, print a new one each week and simply write your goals in the boxes or print one and use post it notes for your goals.  Whatever way you use it, I hope it helps!

Goals

Have you set yourself blogging goals?  If not will you be tempted now?

 

 

Image: Luis Llerena

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Showing 49 comments
  • Amy
    Reply

    Absolutely amazing tips hunk-especially like disclosing goals to your blog tribe and keeping each other accountable. I love the way of looking at it in smaller chunks rather than being overwhelmed by the end goal. This post will be useful to bloggers or even non-bloggers with a goal in mind. Thank you for sharing xxx

    • Amy
      Reply

      OMG I mean huni NOT hunk hehehe xxx

    • You Baby Me Mummy
      Reply

      Bless you honey, hope it helps xxxx

  • Reply

    Again…could hug you. Am so overwhelmed with running over here to write a post, running back over there to Tweet like a mad woman, neglecting my FB page etc etc lol. This is fab.

    • You Baby Me Mummy
      Reply

      Ah bless you, so glad it is helpful x

  • ickle Pickle
    Reply

    Great post, as always! Fab tips and food for thought. Thanks for sharing. Kaz x

  • Mrs Tubbs
    Reply

    Lots of things to.think about. At the moment it’s write good content, publish content, share content …

  • Maria
    Reply

    These are fabulous tips. I’ve currently drafting my goals for next month, and I’m definitely going to use your SMART goals as a guide. Thank you for sharing this, Aby. This is an absolute gem for still novice bloggers such as myself, and the other seasoned ones as well. #sharewithme

  • Random Musings
    Reply

    I like setting goals for myself I find it keeps me motivated. Your tips will definitely help me with this. In the past I have never given myself a deadline and sometimes I find myself straying a little, so I think a deadline would really help keep me on track. Thanks for the planner, that will really help me! #sharewithme
    Debbie (My Random Musings)

    • You Baby Me Mummy
      Reply

      My pleasure, hope it is useful x

  • Becky
    Reply

    Fantastic tips. I have recently written some blogging goals, I used to use SMART at work and it is so useful. Although I am still not sure of where I want my blog to go.
    #Sharewithme xx

  • Emma's Mamma
    Reply

    Great advice! I love making lists and setting goals! I don’t always set myself a time limit – I’ll have to try that! #brilliantblogposts

  • Anne-Marie
    Reply

    Great article! Really useful for newbies like me just starting out in the blogging world. I love your work! Please take a look at my website and tell me what you think warmheartedmama.wordpress.com

    • You Baby Me Mummy
      Reply

      Thanks so much x

  • Anne-Marie
    Reply

    Sorry that should have read http://warmheartedmama.wordpress.com

  • Katie / Pouting In Heels
    Reply

    Really useful this Aby! I’m not really one to set goals but you make some brilliant points here that I’ll be taking with me. Thank you 🙂 X

  • Donna
    Reply

    I haven’t once thought about blogging goals but then again I do still see this as a hobby – that I benefit from x

  • Michelle Reeves (bodfortea)
    Reply

    Completely love this – I’m a big goal setter and set goals each month that I break down into weekly tasks and then review at month end before moving forward. Love your weekly goals printable – thanks for making and sharing it! #TheList xx

  • Sophie
    Reply

    Great advice and tips. I like to set myself goals. Thank you #thelist x

  • Mummy Tries
    Reply

    Brilliant list od tips here Aby, thanks so much, I’ll Defo be printing out the planner at work today! Funnily enough I have a post in drafts about SMART goals for my eldest daughter xx

  • Mum in a Nutshell
    Reply

    I’ve hit a slump this week so perfect timing. I’ll get my mojo back & try to aim for one goal and see how that goes. Thank you #thelist

  • Clare Scott
    Reply

    Some great practical tips here to keep me focused! Thanks so much. C X

  • Everything Mummy
    Reply

    such a great bunch of tips Aby I have lots of goals but I don’t take the steps in between something I really need to look at thanks #thelist x

  • Suzanne
    Reply

    I think that weekly goals would be too optimistic for me but monthly ones far more so. I never wanted to be a pro-blogger but I originally wanted to write elsewhere and although I’ve one or two writing assignments and have been accepted onto the HuffPost as a parent blogger, an absence of goals makes this fairly unsuccessful. I’ve only ever posted 3 times on there! This is a very thought-provoking post Aby, thank you. x

  • Michelle (
    Reply

    Love SMART goals. I’m usually talking about them in terms of fitness goals, but they can be applied to anything as you’ve shown. I need to practice what I preach and start to apply SMART goal setting to my blog. I’ve been sporadic with it in the past, but I’m more serious about it now and finding myself flitting around here, there and everywhere at the moment! 🙂 x

  • Mum in Brum
    Reply

    Great advice as ever Aby! Wow, I haven’t used SMART since I left work for maternity leave!! It pains me to say it, but yes, engaging marketing theory for our blogs is very important if we want to achieve our blogging goals – it’s clearly worked very well for you x

  • Charlene
    Reply

    Ooh reward! That’s something I can get down with. Great advice as always x

  • Lins
    Reply

    I definitely think goals or some kind of targets help keep me discplined as well as breaking it down into smaller, manageable tasks. That’s how I’ve started working on our home renovations otherwise I just sit there and despair because it’s all too overwhelming X

  • Lucy
    Reply

    AH the good old SMART goals. They are useful, but they still remind me of HR appraisals at work so I feel slightly allergic to them! They work though, and have stood the test of time.

  • Louise
    Reply

    Great tips as always Aby. This is the first month that I’ve set myself some definite blogging goals and it’s been great for helping keep me focused. Thanks for sharing your advice.

  • Laura
    Reply

    Hitting the nail bang on the head again there Aby I need to write my goals down some are in my head but I do feel a bit like a mad thing running round xx

  • Becky, Cuddle Fairy
    Reply

    Good point – I should have goals set. And those are good guidelines to keep the goals reasonable! #TheList

  • Keri
    Reply

    Loving support from tribes. Setting a few goals at a time across different social media platforms has certainly helped me focus and attain a greater overall result with an audience not just numbers

  • Beth
    Reply

    Great post. I’ve got some blogging goals 🙂 x

  • Reply

    Brilliant brilliant post (as usual!). I think I am going to print this one out to refer back to at any time. Such great ideas – thank you once again for sharing your awesome wisdom 🙂 #TheList

    • You Baby Me Mummy
      Reply

      Ha ha, not sure about that, but always happy to help xx

  • Rachel Reaveley
    Reply

    Really enjoyed reading this. I love SMART goals, not so much for my blog (just doing it for fun) but applicable to all areas of life. Thanks for hosting #thelist.

  • Ashley Beolens
    Reply

    Goal setting is a great way to achieve anything, being ablle to measur how far you have come/gone really helps get where you want.

  • Reply

    Brilliant tips lovely, I’m sure every blogger could find something relevant to them in there – photography is a big goal for me!xxx #TheList

  • Reply

    Brilliant tips as usual. It’s so easy to get overwhelmed by blogging – let’s face it it is literally a time sink!! A fun one though.

  • Leigh - Headspace Perspective
    Reply

    Oh yes Aby you have to make those goals SMART! I think whatever reason you’re blogging for it’s useful to have a few goals even just for your own personal satisfaction. A lot of it comes down to self-belief – we put so much of ourselves in to our blogs. Sometimes the old self-belief takes a nosedive but if we can see how well we’re doing really against our own goals, we can give ourselves a pat on the back xxx #TheList

  • Ruth
    Reply

    Some more very useful tips, I shou definitely put them into practice. My goals are often a bit wishy-washy and sit around for ages without me doing anything about them! I’ve been planning to redesign my blog header since Christmas! Basically all my blogging time at the moment is spent writing posts, editing photos and joining linkies, and I still don’t have enough time just for those things. #TheList

  • Jenny
    Reply

    As always full of information and teaching us all things darling. It was lovely to see you at Blogtacular. Love the new hair you look fabulous. Thank you so much for linking up to Share With Me. Hope to see you again tomorrow for another great round. #sharewithme

    • You Baby Me Mummy
      Reply

      Thanks so much lovely, It was great to see you x

  • Mim
    Reply

    Such a good idea – I do have blogging goals but I need to actually set them out and be less haphazard! Mim x #thelist

  • Catherine
    Reply

    Oh Aby, this post is fab! I’m not very good at setting goals, but I do have vague idea of where I want my blog to be by the time I reach my one year blog anniversary in December / January.

    I had also completely forgotten about SMART – the last time I used it was before I went on maternity leave 4 years ago.

    I think while everyone is enjoying themselves at Britmums Live this weekend (sob sob) I will be spending some time using SMART and getting my goals down on paper. Xxx

    • You Baby Me Mummy
      Reply

      Thanks so much! Glad you like it. If you want to ask anything or get us to do a challenge for you at Britmums, just tweet #notatbml 🙂 xxx

  • Karen
    Reply

    I love good old SMART targets!
    For me, my blogging targets are just “manage to get some blogging fitted in between work and spending quality time with my family”!!
    Thanks for linking up to #SundayStars

  • Rochelle
    Reply

    Great advice. I love using that SMART technique. Was just wondering how I could somehow get a tribe together, I don’t personally know anyone that blogs but would love to share my experiences with someone so I can be made more accountable for my goals and actually maintaining them!

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