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It Was Blogtacular!

Last Friday I set off to London to attend Blogtacular, a conference I have never been to before.  Last year, I had studied the social media feeds and decided it was somewhere I needed to go.  I had arranged to share a room with the lovely Cathy from My Sweet Things, who I had never met before but as soon as she opened the hotel door, I felt like we had been friends forever.  Blogging really does bring people together that just click.  After a meal with some of the others who were attending, we retired to the hotel, chatting until the early hours like kids (only about blogging!).

Blogtacular

The keynote speakers at Blogtacular really are something else, last year it was Jo Cho (Oh Joy) and this year it was Grace Bonney (Design*Sponge), who was an incredible speaker.  For those of you who don’t know, Grace’s blog Design*Sponge reaches a million readers a day. She also hosts a radio show ‘After The Jump’ and is writing her second book.

Blogtacular

I thought I would summarise Grace’s talk in key points, as for me it was the highlight of the event.

There are no real emergencies in our community

Grace Bonney

Blogtacular

Blogging is a constantly changing environment – How to be comfortable with change

  • Start talking – things are so less scary when you talk them through.

Change = Lack of control = Fear

The good news it that this fear is common ground, it is something we will all experience at some point.  Acknowledging this fear takes the sting out of it.

Grace’s plan to deal with change/fear

  • Acknowledge – Let yourself have a moment / Write it down / Tell someone / Live with it for a few days
  • Investigate – Break it down / What is it really about / Talk to people who have successfully conquered this successfully
  • Plan – You can’t stop forward momentum, so you need to jump in first / Make a plan to take one confident step towards your fear of change
  • Execute – Don’t over think, just do / Try your plan for a least a month, promoting and getting the word out about your change
  • Reassess & Redefine – How did it go? How do you feel? Talk to your support group again, reassess the overall effect of your change

Blogtacular

When change happens you have 2 choices

Blogtacular

Going against the grain –This can help you find your true followers.  People always yearn for what came before, so by going against what everyone else is doing this opens you up to like-minded people.  The example Grace gave of a business which has successfully done this is Kinfolk, who launched an expensive printed publication when print was dying and everything was going online.  This has been hugely successful.

Going with the grain – Oh Joy was Grace’s example of someone going with the grain and doing it so well.  She has seen the change and worked out how to embrace that change and make it work for her.  In her case she has seen that advertising on blogs is dying as a source of blog income and has used her design talents to release product lines which will provide income.

When we work together we raise the tide of our community.

Grace Bonney

Blogtacular

Top tips from the rest of the day

  • It is a good idea to write an informal business plan for your blog & set goals
  • Consider using pay per click and pay per purchase together on your blog, for different products. i.e expensive products that people might want to look at, but maybe not buy use pay per click.  Lower value items that people are more likely to buy, use pay per purchase. You can combine both successfully.
  • Always be transparent if something is an affiliate link or sponsored.
  • Use Google Analytics to find out why people come to you and do more of that!
  • Consider using tiers for your rates, one price for a sponsored post, with options to add in other things for additional fees.
  • Find freelance work by pitching to sites that produce content similar to yours.

It’s not the size, it’s what you do with it that counts

Francesca Stone (FallForDIY) on Social Media

 

  • Offering products or services is the immediate future of blogging
  • The engagement of your followers is more important than the size of your following
  • Look at other bloggers popular posts. What is doing well for them?
  • This about what posts would do better on which days. i.e.motivational for a Monday
  • Comments on blogs are dying BUT comments/shares on social media are more important than comments within the confinement of your blog
  • Latergram – Lets you schedule Instagram posts from your desktop
  • Tailwind – Schedule pins
  • Cross promotion between your social networks is a good way to grow your audience/following
  • Use If This Then That, to create recipes that work for you. i.e each time I post to Instagram, dropbox the picture or if I share something on Facebook share it on Twitter.  You can create any recipe that would be helpful to you.
  • Iconosquare tracks your Instagram stats, engaged followers and let’s you work out what people like best from your feed, picture, style, composition.  What time of day do things do better?
  • Always reply to comments on Instagram, show your followers some love
  • Organise your social media, so you share different things on different networks
  • Instagram is a great place to try something new and find people to collaborate with
  • Creating a # can help you to create a tribe (don’t make your # too specific or it won’t catch on)
  • IG can act as a blog (microblogging) you can write something chunky in your description
  • Sharing is where it is at
  • Give value to your followers so they return
  • Consider IG work as it is key to what you do. It is your shop window
  • Be picky in which photos you share – do they fit your ethos – do they possess key brand characteristics. Consider a short checklist that you make sure the photos tick before you post them (in your head is fine!)
  • Get to know your followers what times work best for posting
  • For IG, build a theme and be consistent.  Use the same sorts of compositions and filters/editing style
  • You can’t be a master of everything.

Do them all, you don’t have to win them all.

IG panel on social networks
  • Sign up for all the platforms, even if you don’t use them now, so people can find you there and follow.
  • You can’t be all things to all people
  • Start a # – you could regram others and tag.  Then maybe they will share.
  • 5 # are enough on a post. Do not use too general #, like #cup #hair.  Even if you look up the # and there are thousands of pictures, it doesn’t mean people will be searching for that # and actually even if they are your post will be lost in the thousands of others. Make sure the # is relevant

The highlight for me, apart from making a new friend in Cathy, was hearing Grace speak and getting to meet her.

Blogtacular

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Showing 33 comments
  • Mel
    Reply

    Sounds like a fab event. 1 million views a day!!!! Wow, that’s amazing. I would have loved to hear the lady speak. I was at a photography course on Saturday but next year, I really want to go to Blogtacular. X

  • Katie / Pouting In Heels
    Reply

    Oh I’m so glad you met her and learned so much! What a brilliant blogging event, you’ve totally convinced me that I need to go next year. Thanks for sharing the tips too x

  • Cathy Lavictoire
    Reply

    Great post hun, it was such a fun weekend and so glad I got to meet you, thanks again for all the advice you gave me. x x x

    • You Baby Me Mummy
      Reply

      Really loved spending time with you. Anytime xxx

  • Mrs Tubbs
    Reply

    That looks good! Brit Mums is at the wrong weekend for me, but this might be a possibility next year. Glad you had a good time and made a new friend.

  • Everything mummy
    Reply

    What a great bunch of tips aby her talk sounded brilliant! Thanks for sharing think I must go to blogtacular next year x

  • Reply

    Oh I wish I’d have been able to go, I just didn’t plan ahead well enough 🙁 So glad you had a great day lovely and I’ll see you on Friday!!!xxx

    • You Baby Me Mummy
      Reply

      Can’t wait to see you huni xxx

  • Polly Mixtures
    Reply

    Sounds like a fantastic event, and there’s a lot for me to do homework with there! Thanks for your notes! You’re looking great by the way! P x

    • You Baby Me Mummy
      Reply

      Thanks lovely x

  • Becky
    Reply

    Blogtacular sounds fab, Thank you for sharing the tips you picked up. It does make me a little sad that commenting on blogs is dying, I do need to start sharing more on social media!
    xx

  • Kiri
    Reply

    Thanks for the great tips, sounds like a fab day! I haven’t been to any blogging events yet but it’s definitely on my wish list!

  • Betty and the Bumps
    Reply

    I always love reading about blog conferences. Can’t ever see a day I would attend but that’s not to say I don’t think they’re a fantastic idea, it’s just it’s so far from my comfort zone it’s unreal!! xxx

    #sharewithme

    • You Baby Me Mummy
      Reply

      I love meeting and being inspired by other bloggers 🙂 xxx

  • Ali
    Reply

    Blogtacular sounds amazing and Grace’s talk must have been inspiring! I’m determined to get there next year!

  • mummy here and there
    Reply

    Interesting insight into thervevent, I think sometimes the best think is just go for it and test the waters even if whatever dreams flob at least your learning. I think a lot of success people have failed somewhere in their path and learnt from it. That’s my opinion I do digress but thank you for sharing X

  • Katie
    Reply

    Such a great informative post Aby. It was lovely to see you. x

    • You Baby Me Mummy
      Reply

      You too lovely lady x

  • Emma T
    Reply

    I’d love to go to Blogtacular, but it’s too close to Britmums, so I need to choose between the 2. Maybe next year I’ll make the switch.

  • The L's Mum
    Reply

    Thanks for sharing this, I definitely want to go next year, it really does look awesome. #TheList

  • ApparentlyAwkward
    Reply

    This sounds amazing – so many good tips! Thanks for sharing with us!

  • Mummy Fever
    Reply

    Sounds good – lots of great tips #TheList

  • Merlinda Little
    Reply

    I have attended the blogcamp and loved it! I feel that I belong to this tribe of people that had the same goals and vision as me. I can only imagine how the vibe is bigger and more exciting in here. Sadly I cant go. Thanks for sharing this! #sharewithme

  • Susan Mann
    Reply

    Sounds like a great day. Lots of tips x

  • Becky, Cuddle Fairy
    Reply

    Fantastic! Thank you for sharing so many wonderful tips! I feel like I was there at the conference. That’s lovely you got to meet Caty and share a room too. #TheList

  • Random Musings
    Reply

    Sounds like a very inspirational speech. Thanks for sharing the key points, I feel like I learned a lot. Thanks for hosting #TheList
    Debbie
    http://www.myrandommusings.blogspot.com
    P.S I love your new hair cut!

    • You Baby Me Mummy
      Reply

      It was great/ Thank you x

  • Lins
    Reply

    Gosh it sounds so inspirational, and some of the ideas are really very simple but I’m probably not the first person thinking that it wouldn’t be important. I’ll hopefully try to go next year x #TheList

  • Jenny
    Reply

    Lovely round up of a great day. It was so amazing to meet you and say hello sorry we didn’t have more of a chance to speak lovely. Thanks for linking up to Share With Me #sharewithme

  • Mummy Muddler
    Reply

    Sounds like it was a great conference- I’d love to go one day. And great, practical tips- It’s easy to see how you can turn blogging into a full-time job with all this to do!

  • Carlyakamummy
    Reply

    This is so helpful. Really appreciate you sharing your findings/knowledge on blogging. I was a complete novice about 2 months ago, didn’t even have an instagram account. Every time you post advice blogs I follow it all and has really boosted my success and confidence in my blog. Thank you

    • You Baby Me Mummy
      Reply

      I am sl glad that my posts are helpful x

  • Keri
    Reply

    I was unable to attend this event so thank you so much for sharing this with all of us – we are all continually learning – loving the hints on scheduling tools particualrly so we can be in more places at once #thelist

I really love reading your comments

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