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Why You Need An Editorial Calendar… Like NOW!

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In essence an editorial calendar is a tool that keeps you, as a blogger, a season ahead.  This is vital, as you need to be aware and be able to plan ahead for events, seasons, trends and holidays. Most pro bloggers will prepare well in advance for such notable dates. Your calendar allows you the opportunity to get ahead, be consistent and gain momentum, which will all help to drive traffic to your blog.

















I think having an editorial calendar is such an important part of blogging and I literally couldn’t blog without mine.  It is a professional way to work, strategically planning posts, rather than simply chucking posts out there and hoping some of them will stick.

Are you ready to start your editorial calendar?!  If you already have one, which method works best for you?



Why you need an editorial calendar like now

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Showing 42 comments
  • Julie S.

    Completely agree! I do a digital calendar on google drive, but I’m still not organized enough to think seasons ahead. work in progress heh

  • Midge

    I seriously need one of these in my life – my poor website is becoming very neglected as work is slowly taking over everything!!! Must be more organised!

  • Donna

    I am all over this for this year. I have a planner and I am writing everything in it AND planning ahead! x

  • Amy

    Yes! Totally agree, I also like to make notes on a piece of paper too. Feel so much better when I am ahead, even if it’s just by a day or two xxx

  • Carie

    I’ve had a month by month one, usually to help me see what I want to take photos of and to do that when I’m at home in the daylight, but I want to start thinking a little bit further ahead in the year so that the high days and holidays don’t creep up on me!

  • Debbie

    I totally agree. Having some sort of plan certainly helps keep the blog running smoothly. I use a combination of an editorial plugin and a written diary to stay on top of things.


  • Nat

    I love this idea. Would you mind sharing what plugin you use?


    • You Baby Me Mummy

      Of course not, it is Editorial Calendar plugin x

  • Mummy's Blog

    I have a plugin – in fact I’m sure it’s one you recommended in a previous post. I’ve stopped using it recently, but I’m currently in a ‘blogging as and when I find the time phase’. I can imagine I’ll go back to using it if I want to start taking things a bit more seriously x

  • Caroline

    I love my editorial calender, I don’t usually plan very far ahead but always have the next week or 2 planned, I want to start planning further ahead though, one of my goals for the year. x

  • Claire at Life Love and Dirty Dishes

    I have a two month editorial calendar on my pin board and at the moment I’m managing to work on posts for 7 weeks time. Feel so much more in control when I am organised 🙂

  • Mummy Fever

    I’m certainly a planner – I’d love to be super organised like this and in my head I am. My problem is finding five minutes to sit down and do the planning #TheList

  • Emma Jones

    I don’t use a calendar for my blog but have a notebook with bits jotted down. For my personal life though I have large calendar on the kitchen & everything goes on appointments; school trips, swimming lessons, birthdays etc. Couldn’t manage without it.

  • Catie

    I like to schedule my posts and work about 3 weeks ahead currently. Not all pieces can be scheduled ahead of course. I like the weekly roundup features inspired by you and I also like the spontaneity of writing pieces about my life e.g. My autism posts or the posts I am writing now about my hysterectomy journey. Those Come out straight from the heart and can’t be planned for.

  • Gemma Pearce

    My new years resolution is to get blog organised and start planning things, also in my real life too with birthdays etc. I am usually such a last minute person (although people think im super organised-i dont know how i pull it off!) it is stressfull!

  • ShoeboxofM

    Love the idea of being super organised but it never really pans out that way! These are good tips (and not just for blogging!) and I will use at least some of them to get more disciplined in my approach.

  • Emma

    This is a really good post for reminding me what I need to do with my blog next. I’m not organised at the moment and I like to feel organised so an editorial calendar is a must. Also like you say it gives you plenty of time to plan your content then. I don’t feel like I have that at the moment so I need to get going with a calendar

  • Zeyna - Mummy On My MInd

    Upon your recommendation, I got the editorial calendar for WordPress and its making me feel so organised already! Thanks!!

  • Kate / Pouting In Heels

    I’m so rubbish when it comes to this, but you’ve convinced me 🙂 I think I need to start thinking of my blog like a magazine! When i was a magazine editor, I HAD To have an editorial calendar and work with all kinds of constraints. Think it’s probably about time I gave my blog the same rules! Thanks love, another cracking post. X

  • Rebecca

    I need to sit down and sort this out. I was asked what my editorial calendar looks like by a PR just this morning. I have a lot of draft posts sitting on wordpress but should plan much better! #thelist

  • Random Musings

    I use an Excel spreadsheet and I swear by it for all the reasons you state – it keeps me organised and on schedule, and allows for me to plan ahead. I do sometimes write posts an hour before they are due, but just knowing what I am going to write about is enough 🙂 #TheList

  • Ellie

    I’m trying to get more organised with my blog and I’m sure an editorial calendar would help. Thanks for the suggestion.

  • Katie

    Completely agree. Have slackened mine recently but need to get back on the ball.

  • wendy

    I have just this year started using a diary to help organise my blog and I wish I had been doing the whole time I have been blogging. I feel so much more organised and less stressed, I know only post 3 times a week and plan (mostly) in advance what I am going to write. Planning ahead like this also helps me to decide what linkys to add my posts to and I have already seen a difference in my blog stats. Hooray for being organised! Love your tips xx

  • Talya

    Oh my goodness I so need to do this – always churning out content whilst flying by the seat of my pants. One day I will hopefully get my brain into action on this front. Thanks as always for hosting #TheList x

  • Caro

    This post made me laugh!! Ever since I first met you, you’ve been drumming into me the importance of planning and scheduling — I downloaded the plugin and felt utterly stumped! Last year was SUCH a whirlwind — I did most of what I set out to achieve but *literally* by the seat of my pants. Everything was SO last minute and, as a result, I felt as though I was juggling and spinning plates at the same time.

    THIS year my goal is to plan better!! Have bought myself a diary — am ON IT. ‘Bout time eh? It’s only taken me a year!! 😉 xx #TheList

  • Jess Powell (Babi a Fi)

    I like using a paper diary because I’m a bit old school like that! It’s nice to be able to carry about and jot down ideas – and doodle all over, of course. 🙂 #thelist

  • Lindsay At Newcastle Family Life

    My new years resolutions is to get more organised with my blog. I never even thought of having an editorial calendar before but after reading this I will be getting a one pronto xx

  • New Mummy Blog

    I agree with all your reasons, but predominantly because I’m currently so behind! I have so many posts that are almost finished – need a final read through, picture editing, a bit more formatting for some niggles… I need to get all of them finished so that I can be ahead as at the moment I can’t get to that stage again. Thanks for the reminder! #thelist

  • Lisa Backsnbumps

    This is my New Years Resolution. Even more important no little bubs arrived and I have to work around feeds and endless nappy changes. My planner has arrived now just need to get going. #thelist

  • Laura

    Another awesome post! I’m currently transitioning to a more organised blog, with regular features, so this post came at at apt time. Thanks 🙂 x #thelist

  • Laura's Lovely Blog

    I am a real planner too, and much prefer to plan ahead and have content ready in advance. Doesn’t always happen with two small children but that is my preferred way of working. Definitely love a planner 🙂 #thelist

  • Claire at Tin Box Travelller

    I totally agree with you. An editorial calendar is essential if you want to make your blog more professional. I have a very basic diary but don’t get to plan ahead as much as I’d like. If I was full-time blogging it would be a must though #thelist

  • Janine

    Thanks for posting this aby. As always very helpful. I bought the planner in September but have been awful using it.
    I started again there a few days ago though. Reason I did because I missed out on an opportunity that I completely forgot about. You planner is a handy size to take with me so I can always follow up with everything.
    I still need to find my organisation though because I never have many posts in mind days ahead.

  • Silly Mummy

    I definitely need one! Now I just need to make time to start one! Is there a calendar for organising starting a calendar?? #thelist

  • Leigh - Headspace Perspective

    I’m a fly-by-the-seat-of-my-pants planning kind of blogger. By that I mean I plan seasonally – so, for example, I know when the big awareness days are and can plan accordingly. For the majority of the time, though, I write as I feel – there are times I’ve scheduled a post for a particular day but if it doesn’t suit my mood I save it for another day. It leaves me space to write a topical commentary post too when appropriate. I like a balance between planning and just going with the flow – I guess my blogging represents how I am with other aspects of my life. Great tips re planning for those who need them Aby xx #thelist

  • Harry's Honest Mummy

    I took your advice last time and it definitely works for me. Huge advocate of it. Can’t say I am as organised as I should be but I could say that about every aspect of my life 🙂 It’s as good as it is going to get! #TheList

  • lizzie ( firstooth )

    I couldn’t agree more to all the points! I’ve been planning my posts in a diary and I’ve started writing the. The week before and instead of the old slapdash content I used to have I’ve now made them juicy and a lot more entertaining. The other bonus is the free time I now have. I’m not spending every evening writing and instead I know it’s planned out, if that makes sense? This is a great post everyone needs to plan ahead #thelist

  • Rosie

    Yup – you’re right … and I also need a personal assistant to keep my planning on track!

  • Kate Tunstall

    Just installed! I wish I’d known about this plug in ages ago! X

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  • […] week Aby is linking the post you all really need to read Why you need an editorial calendar, like now! and another beautiful round up from our #LittleFierceOnes community. I am linking my ten (ish) […]

  • […] Aby at You Baby Me Mummy (@YouBabyMeMummy) has written a post about Why You Need an Editorial Calendar. I know I couldn’t manage without my editorial calendar, and if your New Year’s […]

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