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Top Blogging Tips From BritMums Live

Last weekend I attended the biggest parent blogger conference in the UK and it was amazing.  I wanted to use my #BlogClub post today to share some of the top blogging tips from the sessions I went to for those of you who didn’t attend or who went to different sessions to me.

Blogging tips from BritMums Live 2015

Pitches to profit – Emily Leary (A Mummy Too)

  • Stand out to brands and PRs by learning more about your readers.  Know your demographic.
  • Pick your three best posts.  These are your ‘hero‘ content.
  • Show this hero content off.  You could have a page on your blog, a pinterest board or an online portfolio showcasing the pieces you’re most proud of.
  • Do the same with your stats.  Pull out the hero stats and show them off first, include other stats, but make sure the hero stats sing.
  • There is no magic number regarding the fees you should charge.  It is dependent on your reach and quality of work.  Top tier bloggers can command £200-£500 per post.
  • Pitch as much as possible because you learn from each one.  The more you do, the more offers will eventually start coming back to you.
  • Be professional, have your business terms somewhere on your blog (a hidden page that you can direct certain people to).
  • Be super positive and enthusiastic when talking to PRs.

Social Media Optimization – Maggie Woodley (Red Ted Art) / Ali Clifford (Kids Chaos)

  • Sign up to all the platforms, even if you don’t use them. This starts followers building and secures the name for the future.
  • Focus on one platform each year, do the rest, but extra efforts into the chosen one.
  • Pin all your pinnable blog posts to one board, then pin out to other boards (your own and collaborative boards) from there.
Why you should do it all

Blogging tips

  • You can be actively involved in some networks, passively in others and just starting in some.

Blogging tips

  • Connect some of your accounts either manually or via tools (such as If This Then That) or through the connect account section of the network itself.

Blogging tips

Blogging Tips

Blogging tips


Building your You Tube channel – Marco Danesi (You Tube)

  • Remember you are creating content for mobiles.
  • Link your You Tube channel to your Google Adsense account.
  • First three lines in the description are the most important.
  • Use tags but don’t spam – put the most important ones first.
  • Use Infocards to link to blog posts straight from video.
  • Add featured content via the Creator Studio.
  • Watermark your videos – so a subscribe button pops up.
  • Reply to comments.
  • You can block certain words from being used in comments. The people will think their comment has been left, but if they use the blocked works, their comment won’t be public.

Travel Blogging 

  • When you are writing about travel, be specific about the location. Just because you know where a place is, doesn’t means your readers will.
  • Answer who/what/why/where/when’s, so that when the reader finishes they have no questions.
  • Brands and Tourist boards want a story with the post as they get more attention, people remember them more and so they will share the post more.
  • Write a content plan before you go.  What do you plan to do – post, video etc and how you get to you finished content.
  • Pitch could include the content plan, what you did for your last similar trip, a unique angle for this specific trip.
  • You are your brand, don’t let yourself down.
  • Brands and tourist boards share knowledge of bloggers with each other.
  • People look for repeat collaborations with the same brand, proves the blogger is good.

Pinterest – Jen Stanbrook (Love Chic Living) / Jennifer Jain (Jennifer’s Little World) / Helen Neale (Kiddy Charts)

  • Have a blog board and put it on the first line with seasonal boards and others that represent you best.
  • Pin your pinnable blog posts to the blog board then from there to other blog boards and out to collaborative boards
  • Pinterest is all about the search, the followers numbers are less important.
  • Can also use place board (Berkshire for example).
  • Where possible pin from the source.
  • Seasonable events start two months in advance, e.g. Christmas pins start in October.
  • Make sure you have a business account and that you are verified.
  • Apply for Rich Pins.  This gives you longer descriptions, bold text.  It will also change all old pins to rich pins.
  • Mix up general boards and some more niche ones.
  • Make sure your keywords are in your profile and edit the categories on each board.
  • Don’t pin anything landscape.  Make sure each post has a pinnable image.
  • Only watermark if you took the image yourself.
  • If a post doesn’t do well and you think it should, then change the pinnable image or create a completely new image for the post.
  • Remember the Alt Text of your picture is very important. This is what shows up under the image in Pinterest.
  • If you have the Yoast WP plugin then the meta description section is also important.  Fill this in and it adds additional information to your pin.
  • Don’t use hashtags.
  • Go for long descriptions.

 

Did you got o Britmums Live?  Any great tips that I missed?

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Showing 36 comments
  • Ickle Pickle
    Reply

    It was great to see you again! Great summary of tips, I didn’t go to some of these so it’s great to read about the sessions. Kaz xx

  • Katrina Chambers
    Reply

    I just want to say thank you so much for convincing me to even go in the first place, and for meeting me in advance for lunch, I had such a great time! I didn’t go to the pinterest session so I found that section particularly useful, thanks hun.
    Katrina

    • You Baby Me Mummy
      Reply

      Oh hun, I am so glad you had fun. So lovely to meet you x

  • JoyandPops
    Reply

    Thank you so much for writing up these tips.
    I couldn’t make Brit Mums this year – our business commitments meant I could only go on the Friday and then some health news put a stop to the idea completely – gutted!!
    Hopefully I’ll be there next year – would be lovely to meet you!
    Xx

    • You Baby Me Mummy
      Reply

      Oh such a shame. It would have been lovely to meet you xx

  • Christine Kenny
    Reply

    Excellent tips, will definitely be giving some of these a go. Thanks so much for sharing with us…

  • Toni
    Reply

    A fab round up, I came away with so many notes that I’m still just trying to find way through & decide on my plans & priorities. I was so inspired by the whole weekend x #brilliantblogposts

    • You Baby Me Mummy
      Reply

      So glad you had a lovely time hun x

  • Haidee
    Reply

    As a new blogger these are such awesome tips! I’m now going to suss out my hero posts and do as you have mentioned. I don’t get some of teh Social Media channels (like Twitter!) but I’ve signed up nonetheless!

    Popping over from #brilliantblogposts and #thelist

  • Jen
    Reply

    Great tips! This will help me out. 🙂

  • Emily G
    Reply

    Sounds really interesting, I didn’t go to these sessions and there are some useful tips here, thanks!

  • Reply

    Oooo a great summary – I missed a couple of those sessions so am going to print this for reference 🙂 thanks for sharing 🙂 #TheList

  • Lara Miles
    Reply

    This is really helpful. I haven’t started a Pinterest profile for my blog yet, but now I have some idea where to start. Thanks! #TheList

  • Eimear
    Reply

    Oh my god what great tips!! I’m going to have to read this post a few times to take it all in but wow! Thank you! #TheList

  • Beth Twinderelmo
    Reply

    I only attended the Pinterest session so thanks for the notes to catch up! Hope you had a lovely weekend. Was lovely to chat with you & Katy xx

  • ali
    Reply

    Any this is fantastic! I didn’t make it to BritMums so posts like these are amazing, thanks so much for sharing. #thelist

  • Mum in Brum
    Reply

    Really helpful information – I’m still a little clueless about making Pinterest work from a blogging perspective, so this was really interesting. Thanks for sharing – sounds like you had a fab day x

  • Lizzie (firstooth)
    Reply

    Great tips Thank you for sharing! I love browsing your posts x

    • You Baby Me Mummy
      Reply

      Ahh thanks lovely x

  • Mumma McD
    Reply

    Very helpful thanks Aby! Lots of things I need to address 🙂

  • Wander Mum
    Reply

    Fabulous Aby! Wonderfully concise and simple. Think we were in pretty much in the same sessions… Have just got inspired all over again. #thelist

  • Lucy
    Reply

    Was great to actually meet you last week! Thanks for the reminder and useful summary on these tips. I always get a bit overwhelmed reading about the ones I don’t have time to use like Pinterest. One day….
    I think I need to read your other post about not getting overwhelmed!! 🙂

    • You Baby Me Mummy
      Reply

      It was so lovely to meet you hun x

  • Random Musings
    Reply

    Fab tips, Ive got to get into this whole pinterest thing! Thanks for hosting #TheList
    Debbie
    http://www.myrandommusings.blogspot.com

  • MumReinvented
    Reply

    Great tips. Gutted I missed it x

  • Rachel Kowalski
    Reply

    These are great notes from what looks like a great couple of days, hope to go next year myself if I am brave enough #thelist x

  • Jessie, FlusteredMom
    Reply

    Thank you so so so much for sharing Aby!! Love these tips, especially the pinterest ones!! I had no idea Alt text was where the pinning info came from…I’ve been wondering!! #TheList

  • Leandra
    Reply

    What a fabulous post again Aby, thank you so much for sharing all this for those of us who couldn’t make it last year xx

    thanks for hosting #thelisr

  • Mum's Hideout
    Reply

    Thank you for sharing this information, I still have so much to learn! I really need to get working on some other social media platforms and this post has a lot of useful tips to guide me.

  • Zoe Meunier
    Reply

    So much useful information here, thanks!

  • Erin Ek Rush
    Reply

    Thank you! I went to Britmums and have already forgotten some of this! Your notes are much better than mine!

  • Adventures of a Novice Mum
    Reply

    Thanks for sharing; I’m pinning this to my blogging tips board. So many blogging tips, so little time to implement them all. One at a time, hey. #TheList

  • Lauren
    Reply

    Thankyou so much I found this post really useful as all the social platforms can be quite intimidating! Now I feel confident I’m doing it right in the first place 🙂 love all your useful posts hehe

    Lauren x

  • Julie
    Reply

    These are really great tips, thanks for sharing all these great things you learned at the conference.

  • Steph
    Reply

    THANK YOU for a fantastic sum-up; gutted I’ve yet to be able to come to BritMums!

  • Hello Beautiful Bear
    Reply

    These tips are brilliant, thank you for sharing them! Very useful, as always 😉

    #TheList

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