Three ways to get more traffic by borrowing someone else’s
Most people who run an online business will say their biggest struggle is that they “need to get more traffic.”
- You need traffic to build your email list.
- You need traffic to sell your products
- You need traffic to fill your courses.
That leaves the big question. Where do you get more traffic from?
Yes, you could invest in lots of ads, however that can be expensive if you get your targeting wrong. You could focus your time and energy on stellar search engine optimisation, but this can take time to produce its full effects.
So it’s a good thing you have other options.
Be a guest on someone else’s platform to get more traffic
We all need content. It’s the one thing that remains consistent among all content creators—there’s never enough. This is where you can help. By guest posting on other bloggers’ blogs, you can in effect “borrow” some of their traffic.
To get this strategy right you don’t want to simply regurgitate old of your old content and send it to lots of places all a the same time. In order to get the best results, you’ll really need to:
- Create content designed with your host’s unique audience in mind. Customise the content so it delivers value for that specific audience.
- Provide so much value with actionable ideas and strategies. Make this free content so good they wonder what they will get if they pay you.
- Make sure you inject your personality into your content, so those new to you will instantly connect with you.
- Give them a compelling reason to click through to your website or blog for more information. Offering a content upgrade which is congruent to the post is a great idea. This about what they need now. They’ve read your post and what would be really useful to them right now.
Partner up to get more traffic
If you don’t have an email list yet. You can “borrow” someone else’s list to kickstart the growth of your own:
- Schedule a free event with a partner.
Here’s how it would work;
As the person with the small list you would create a compelling, free training which leads naturally to a low-cost, no-brainer product. You would then Install an affiliate tracking system such as aMember, Infusionsoft or 1Shopping Cart. Then you can offer your best affiliates a higher percentage of profits in exchange for co-hosting your webinar and bringing their traffic to the party.
It’s a great solution for both parties. You gain the extra traffic, while your affiliates get financially rewarded. Make sure you have a good funnel in place, so that your new list members can benefit from all that you have to offer.
Get interviewed to get more traffic
Being interview on someone else’s podcast, YouTube channel, or blog is a wonderful way to get instant exposure to lots of new people. Just like authors with new books and actors with new movies, bloggers and other content creators can get in front of new audiences simply by answering questions about what they know.
Of course, you’re probably not going to appear on the Today Show or Oprah (although that’s not impossible), but there are still plenty of opportunities out there for creators in every niche.
You can look for interview and speaking opportunities on:
- Podcasts
- Other blogs
- YouTube
- Periscope
- Local events
- Industry conferences
- Online summits
Start by reaching out to your colleagues, then to podcast and blog hosts you most admire. Get the word out with your friends and your list that you’re looking for opportunities.
Even if you don’t yet have a list of your own, it’s easy (and fun) to kickstart your audience growth simply by making yourself available for these and other opportunities. Every time you feature on someone else’s platform, whether that is a blog, podcast or webinar you are getting a chance to get in front of an entirely new audience and grow your own.
