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How to Write a Winning Pitch

One question I get asked quite a lot is how to pitch to brands.  If you have been blogging a while and want to start making money from your blog then pitching is something you will probably find yourself doing.  Lots of professional bloggers will still have a high percentage on inbound work, but pitching is vital for growing your business and saves you waiting for a specific opportunity to come to you.

How to write a winning pitch

Why pitch

  • You are in control and in theory can approach anyone you wish.  However, approaching a brand that is a good fit for your blog will prove more successful.
  • You can show a company straight away what you can offer them, rather than carrying out their brief, which might mean you can be more creative.

Before you pitch

  • Do your research.  Find out about the company and most importantly the name of the person to pitch to.  Linked in may help you here.
  • Remember what brands want. Quality content; your blog to speak to their demographic; your personality to shine through; you to have an engaged audience, that you have traffic/followers.  Remember 1000 engaged followers are more attractive to a brand than 5000 that aren’t!
  • Run your idea past a friend.  I always use my blogging buddies as a sounding board.  They might suggest something you haven’t though of.
  • Plan out what you are offering and what you would like in return.  Be fair but don’t under sell yourself.
  • Find the post which represent you best with regards to this pitch.  Are you pitching to a holiday company?  If so maybe you have blogged creatively about a previous family holiday? Or reviewed a day out? These will both show the brand what you can do for them.
  • Tidy up your blog – Is there anything they needs to be addressed on your blog? Have you got a good ‘About Me’ page? Is your sidebar up to date? Do all your social media icons work? There is no point in getting them through the front door with the pitch, to find your cupboard doors are hanging off.  If you were selling a house you would be sure to tidy up before someone came to view it.

Your pitch

  • Keep it short.  No-one wants, or needs, you life story. Everyone is busy so just get to the point.
  • Be genuine and not afraid to show your personality. Stand out from the crowd.
  • You can take the lead as you are the pitcher, so say what you want and what they can expect.
  • Be open to negotiation, but don’t agree to do something that won’t work for you.

Structuring your pitch

  • Clear subject line. Make sure the brand know what to expect from your message.  It should be concise and professional.
  • Introduction.  Give a brief overview of yourself and your blog (the highlights!) and what you want from the brand. Demonstrate why you would be a good fit to work with the brand.
  • Benefits of working with you. This is your chance to sell yourself and your blog.  What sets you apart? What can you offer the brand in return? Think creatively, what can you give in addition to a blog post. Depending on what you are pitching for, create an attractive package that will entice the brand.  You could even use bullet points here to list what you are prepared to offer.
  • Describe your audience. Give an overview of your readers. Who is your typical reader – a 20-50 year old female for example. Don’t panic about numbers, engagement is more important for most brands.
  • Demonstrate your ‘good fit’.  Show examples of previous work with other companies. This could be a link to a page on your blog, a couple of links to posts in your email or even a pinterest board showcasing your work with brands.
  • Media Kit. A media kit is handy to send, it is a great visual representation of your brand and can save you time when dealing with lots of PRs and brands.
  • Sign off – Offer them any additional information and finish by stating that you hope to speak to them about the collaboration in the near future.

If you are successful, nurture this relationship and stay in touch with the brand.  Email them the social media coverage and links to the posts you have written.  In short make their life easier and do as much as you can to help.

Have you pitched before to a brand?  What tips would you have?

 

 

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Showing 62 comments
  • Joanne Dewberry
    Reply

    Great tips. I pitched to Harry Potter Studios, I was so disappointed when they said they would put me on their email list. BUT 6 months later and I’ve already visited HP world twice! You just never know when that pitch will kick into action!

    • You Baby Me Mummy
      Reply

      That’s fabulous and you are right, you never know! x

  • Donna
    Reply

    Great tips! I went to Emily’s session at Britmums that had similar info and learnt a lot from it. I might have to start pitching! x

  • Mummy Fever
    Reply

    Super helpful as always ! Great tips and advice #sharewithme

  • Becky
    Reply

    Fab tips, thank you for sharing. I pitched to one brand when I first started blogging but didn’t hear anything back, this helps me to see why haha! I will have to give it ago again 🙂
    #sharewithme

    • You Baby Me Mummy
      Reply

      Good luck huni xx

  • Maria
    Reply

    These are great tips, Aby. My blog is slowly growing, and pitches are still a bit intimidating for me, but these few points eases my worries more. Thank you being so helpful and sharing this!

    • You Baby Me Mummy
      Reply

      Good luck! Hope they help x

  • Ali
    Reply

    These are really useful, I’ve had a few successful pitches and fine that haven’t been acknowledged so I think I’ll follow some of your tips for my next one. #sharewithme

    • You Baby Me Mummy
      Reply

      Good luck lovely x

  • Eimear
    Reply

    Great tips – I’ve never pitched to a company, I’d be so nervous but I should give it a go if I see something that would really work!

  • Megan - Truly Madly Kids
    Reply

    Some good tips there – especially on mentioning engagement. Thanks Aby x

  • Random Musings
    Reply

    Fab tips. A few times I have considered emailing brands and backed out at the last minute. After reading this I feel a bit more confident that it’s not too forward 🙂 Thanks for sharing and thanks for hosting #TheList
    Debbie
    http://www.myrandommusings.blogspot.com

  • Mim
    Reply

    Brilliant tips as always 🙂 I must get better at giving examples of previous work to back up my pitches, this has reminded me! Mim x #TheList

  • Baby Toddler Me
    Reply

    These tips are soooo helpful Aby! Thank you! I haven’t worked uo the courage to approach any brands yet, but when I do I’ll be using your tips to help me! #TheList

  • Leandra
    Reply

    Fantastic article! I actually prefer to pitch direct rather than apply through the other methods. As someone who has no DA it really works in my favour, so far I’ve been pretty successful considering how small my blog is, but I think that is due to contacting the right people! I’m sure I’ll refer to this one time and time again. Thanks for hosting xx

    • You Baby Me Mummy
      Reply

      So glad you enjoyed it hun. x

  • Al
    Reply

    Really good advice here! Thanks Abi!

  • Yvette
    Reply

    Very interesting! I haven’t done much brand work so far (out of choice) but have decided to change this a little – so long as it’s done carefully and in keeping with my blog – so it’s interesting to see how others approach brands! #TheList

  • Jemma Chambers
    Reply

    Brilliant! My blog is a little new for this but pinning for the future #thelist

    • You Baby Me Mummy
      Reply

      Hope it helps in the future x

  • Laura's Lovely Blog
    Reply

    Thanks for this Aby, I have yet to be brave and do this, but I think I will attempt it in the next couple of months 🙂

    • You Baby Me Mummy
      Reply

      Good luck! x

  • Reply

    Great tips Aby – as ever!! Very helpful. #thelist

  • Lizzie (firstooth)
    Reply

    This is such a helpful post! I will definitely refer to it, if ever I get lucky x

  • Lins
    Reply

    Thank you for sharing these tips, I love how supportive the blogging community is still. I especially love the idea about brainstorming with your other blogging buddies!

  • Kate
    Reply

    Great post – you are always full of useful tips!

  • zoe dunn
    Reply

    Great post I’m fairly new to blogging and the thought of pitching is still a bit intimidating but a breakdown like this makes it seem less daunting. Thanks

  • zoe dunn
    Reply

    ps #thelist lol!

  • Ann Winters
    Reply

    Great Post Aby! I pitched only once, and was lucky as I got the job. however was through bloggers required, never tried to approach a brand on my own volition. I still feel my blog has a lot to grow and improve. I do think I am getting there, slowly, as I am growing in confidence as well…. Thanks for the tips! Never thought about using linkedin for my blogging….x

  • Emma's Mamma
    Reply

    Great advice! Your blog is always the one I turn to when I have questions about blogging. Love these posts! Your like my (and probably a lot of others) blog guru lol x ps thanks for hosting #thelist

    • You Baby Me Mummy
      Reply

      AH that is such a lovely comment, thanks hun. I am glad you find it useful x

  • Lizzie Roles
    Reply

    Great tips Aby I’m going to save this one for when I start pitching. Still need to get my media kit together first! xo

    • You Baby Me Mummy
      Reply

      Good luck with it hun, I have a post on media kits if you need help x

  • Reply

    Keeping it short and to the point is so important, as is pitching to the right brands. In my other life in PR I had quite a few approaches from bloggers who were clearly just after any freebie they could get. With one click I could see their blog content and audience weren’t right for my client’s products so it was an immediate no without even looking at their media kit. Great tips #thelist

    • You Baby Me Mummy
      Reply

      Thanks for the response, yes I imagine some people are like that, sad really as it gives us all a bad name x

  • Nikki Frank-Hamilton
    Reply

    Aby, thanks for the advice, good stuff-as always! I have pinned this so that I can utilize it when i do approach companies/brands. You are so great at sharing information, really appreciate it.

    • You Baby Me Mummy
      Reply

      Hope it helps when you need it Nikki x

  • Emma T
    Reply

    These all make so much sense, but so hard to remember when you’re writing a pitch. I have to admit I’ve only done a few for sponsorship, but there’s a couple of brands I would like to work with so really should get my pitches done for them.

    • You Baby Me Mummy
      Reply

      Good luck, hope it helps x

  • Sally Akins
    Reply

    Oh this is everso helpful, Aby! I’ve never pitched directly before, and it’s something that I definitely know I need to move towards. I’m bookmarking this for future reference! #thelist

  • Beth Twinderelmo
    Reply

    Great tipS. I haven’t pitched for a while so feel out of shape!! x

  • caroline
    Reply

    Great tips, I have never pitched to a brand before, I am too nervous and don’t think I would be good enough so I have chickened out, I should give it a go though I will keep your tips in mind when I do.

  • Laura
    Reply

    Love this post it took Mr a while with pitching and now I’m fairly confident. In the UAE blogging is relatively small so it’s about approaching. I’ve found that by suggesting how and why I will post has really helped. As well as thinking of other ideas, for example a dress review I’m doing will have a pick a dress for me section on Facebook as well as a review. Great tips as always Aby x

    • You Baby Me Mummy
      Reply

      Yes I think it is great to show your creativity and how you would approach a collaboration, do the work for them x

  • Hello Beautiful Bear
    Reply

    This is so very useful and coincidentally, I was thinking earlier how I would like to start pitching when I can put more in to my blog and I was going to scour Live Love Blog and/or your Blog Club to see if you had covered this particular topic! So pleased to have seen this! 🙂
    Thank you for sharing all of your tips, I will definitely be using this as a framework going forwards! X X

    #TheList

    • You Baby Me Mummy
      Reply

      Happy to help and hope it works for you xx

  • Emily
    Reply

    Great advice! #SundayStars x

  • Erin
    Reply

    Very helpful post one again. I haven’t done much pitching to brands but I would like to start. I love how clear and easy to follow your blogging posts are! #SundayStars

    • You Baby Me Mummy
      Reply

      Aw thank you, I am glad you like them x

  • Helena
    Reply

    i think one of the problems with pitching to a brand is that I don’t know how other people do it! These tips are great, thank you 🙂

  • Ashley
    Reply

    Always such helpful advice from you Aby, thank you. I’ve yet to pitch to anyone as more focused on growing than anything else at the moment, but wil be bookmarking and coming back when I am ready, to make sure I have things right 🙂

  • Heledd - Running in Lavender
    Reply

    Aby, you are the pitching guru and if you say it, I will follow ; )

    This is a great and informative post, thanks for sharing your insight.

    Thanks also for linking up to #SundayStars xx

    • You Baby Me Mummy
      Reply

      Ah bless honey, glad it helps xx

  • Sian
    Reply

    These are great tips. I have pitched a few brands with ideas, I’ve only recently had the confidence to try as normally I just respond to what comes to me. I’m happy to say I mostly have been doing what you say so I’m glad to be doing it right haha!

    • You Baby Me Mummy
      Reply

      Perfect 🙂 X

  • A Moment with Franca
    Reply

    Always giving away great tips! This is really good. I’m still not in that page yet but at least I know now what to do. Thanks for hosting, #TheList

  • Jenny
    Reply

    I know I say it every week Aby but you are so full of knowledge and I wish I knew half of what you teach. I have so much to always catch up on and learn its a never ending battle with it all. lol At least I can learn each week from you. lol Thank you so much for linking up to Share With Me #sharewithme

    • You Baby Me Mummy
      Reply

      Oh thanks honey. It is just stuff I have learned along the way and have no issue with sharing. Truly believe that together we are stronger x

  • Reply

    Great tips lovely! I have pitched successfully a few times now and it’s a great feeling!xxx

    • You Baby Me Mummy
      Reply

      Fab isn’t it. Well done honey xxx

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  • […] to make small changes regularly. This post from Aby at You Baby Me Mummy (@YouBabyMeMummy) about How to Write a Winning Pitch is chock full of useful tips, it’s definitely one that I’m filing away for future […]

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