Have you always wanted to write a book? You might think the only reason to follow through on your dream is for personal satisfaction. However, there are many reasons why writing a book is a good move for your business too.
In order for the book you write to help you with all of the things I’m about to discuss, the book must be on the topic of your expertise. This way it will establish you as an expert. Depending on your industry, your book can take many different forms. If you’re a style blogger then you might want to create a guide on how to dress any body type or a look book for occasion wear. If you’re a chef then an obvious choice might be a cook book.
Now you know the sort of book you need to write, let’s dig in and talk about how a book can boost your business.
I think it’s important to realise that writing a book probably isn’t going to make you rich. Nor will it make you famous (99% sure of that), but it can do so much for you.
Let’s dive in to the 7 benefits of writing a book for your business;
1. List growth
Growing an email list has got harder than it was a few years ago. The free checklist downloads just aren’t tempting enough for most people to happily hand over their emails (at least not in the numbers they once were).
There are so many great freebies on the market and this means it’s now more important than ever to raise your game to ensure email list growth. Here’s where a book can come into play. You can give your entire book away in return for an email address. Most people who do this for lead generation, charge postage, but give the copy for free.
Even if you don’t want to give your book away, the simple fact is that being able to say you’re an author hold a certain prestige and authority which could help the opt in rates. Maybe think about giving away the first chapter?
You can provide additional resources such as a download, a checklist or even access to a Facebook group to make your book more appealing.
2. You feel legit
Impostor syndrome is REAL people! As women we seem to feel it more than men. Imposter syndrome raises its ugly head and tries to tell us that we’re a fraud and that people will find out that we know nothing. It’s not rational or founded in truth, but it is persistent and damaging.
When you’ve written a book, a real-life book you are legit. You are a bonafide author. FACT. You know enough to write a book. That will give you enough ammo to silence that nasty syndrome.
Every time it tries to make a comeback, you can go to the shelf and pick up your book because YOU WROTE AN ACTUAL BOOK!
3. You become more sought after
Does this mean that Channing Tatum will be ditching Jesse J to come knocking on your door…probably not, but in your niche, you’ll become more sought after. You’re an expert in your field (remember you wrote a book!) and people need experts (like you) to speak on stages, to be interviewed on summits or podcasts, the list goes on.
4. Your credibility boosts all the things you care about
As a business owner you want your audience to do lots of things. To engage with you, to follow you on different platforms, to join your email list, to watch your videos, to read a blog post, ALL. THE. THINGS.
Having your own book makes all of these things more likely to actually happen.
Someone is more likely to do all the things you want them to as the book makes you more credible. So they assume you’re credible long before they would have work out you’re credible on their own.
5. You can sell more
You may mention in your book that you offer coaching. So when people read the book and hopefully like what they read, they may well book your coaching package too. Someone might love your book and go onto your website and see another product and purchase that too.
Even if someone doesn’t read your book, maybe they don’t like reading. Maybe they never finish books so promised themselves they would finish the ones beside their bed before they bought another. WHATEVER the reason they won’t read your book, the fact that you have a book will mean they’re more likely to buy something else from you that they WILL need. Chances are that product or service will cost more than the book anyway.
6 . Referrals
People like to be helpful and they like to share with others the resources that have helped them. A book is a really easy thing to share as they tend to be low priced (but pretty high value). So imagine you did Marie Forleo’s B School and got results and you also read The One Thing by Kevin Kelly. Your friend is struggling with her business and you know both resources could help her. Recommending the book is a lot easier than sharing a 2k plus program that might put someone under financial pressure.
It’s so easy to recommend a book and so we do it SO MUCH more often than we refer anything else.
7. Service
Getting your message out into the world in the form of a book is a great way to serve your audience. You can give people information that could help to change their lives (or improve them!) in one place and for a small, affordable fee. A book makes your message so much more accessible.
There are so many more benefits of writing a book for your business, but I hope these 7 have given you something to think about. If you’re an author why did you write your book? If you’re yet to write your book, I’d love to know what your book will be about?
Need help? I have a programme for women like you who want to finally write and publish their book. The exact step by step system I used to write and publish my own book in just 90 days. I can show you how to do it too. Check out the details here.
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Comments 1
Awesome blog. Really it is an interesting and informative article. Thanks for sharing this post.