How To Make Your Klout Score Soar

So, let’s start with the basics.  What is your Klout score?  Your Klout score is a measure of your social media influence.  If you are on any one of the main social networks, then you might not know it, but you will have a Klout score.  Klout collects 400 signals from eight different networks to update your Klout Score every single day.  Scores range from 1-100, the higher number you have meaning the more social influence you have.  Barack Obama has a Klout score of 99, so that’s something to aspire to!

How to make your klout score soarwide

What makes up your Klout score?  The Klout guys look at Facebook, Twitter, Google Plus, LinkedIn, Instagram, Foursquare, looking at the number of social media followers and the level of engagement.  Add in the quantity of inbound links along with PageRank, Wikipedia rankings and you have your Klout score.

Why is your Klout score important?  If you blog for yourself and yourself alone then it probably isn’t important; although it will show you if your influence is increasing or declining, but you might not even care about that.  If you want your blog to earn money or you want your message to reach more people, then you will want to see an increasing Klout score.  If you care about rankings, then again it will be important to you, as the main indexes use Klout alone (Parent Blogger Network) or as a contributing factor (Tots and Teads).

So how do you go about improving your score?

  • Connect all your accounts

However, bear in mind that Klout measures engagement and activity, so linking up an inactive account could damage your score.

  • Be authentic 

People interact with genuine people.  So the more you share what you love and are honest, the more genuine and worthwhile connections you will make.

  • Be a good blogger

Share interesting content, respond quickly to questions, make it easy for people to interact with you and share your content.

  • Build a network

Build a targeted, engaged network of people who would be legitimately interested in you and your content.  Klout considers the reach of your retweets.  By this I mean that they would favour 1 retweet from 100 different people than 100 retweets from the same person.

  • Connect with influencers

Write post that make people want to share it, ideally people with a higher Klout score.  However, all shares should be valued.

  • Also interacting with people with a lower score

It would be a sad world if we only cared about engaging with people who are rank higher than us.  As humans and nice ones at that, we should want to engage with any like-minded people.  From a technical point of view, interacting with people ranked lower than yourself is actually still beneficial, as it builds their score, you are then seen as more of an influencer, giving you a boost too.

  • Gain influence on at least one social network

The mix of network impact will be different for almost all of us, as our social networks are made up of different numbers of followers.  The network you are most active on will be weighted more in your score.  It is easier to become influential on one network, than across them all.

  • As your Klout score improves – work harder

When your score goes past 40, increasing it further is more difficult. This makes it relatively easy for everyone to get a 30-40, but then the system is designed to reflect significant influence.  So you have to do much more to get a 1 point rise if you have a score of 60, than if your score is 30.

  • Increase your non-social Influence

LinkedIn is a good indicator of offline influence. Therefore, if you are not hugely active on Twitter of Facebook, for example, but you have connections with CEOs and other high ranked people on LinkedIn, this will help your score. Other indicators of non-social influence are having a Wikipedia page and how often people search for you on Bing (which is a Microsoft search engine – Miicrosoft being an investor in Klout).

  • Schedule social media posts

In order to maximise the possibility for people to retweet and interact with you, there needs to be some degree of consistent online presence.  Producing this manually across all your networks will probably finish you off, so I recommend scheduling on social media.  This then leaves you time to have meaningful interactions.

I hope this has given you an idea of what Klout is, why we may value it and most importantly how we can increase our score.

Is your Klout score important to you?  Do you have any tips on improving your score?

What is a Klout score and how do I make it rise?

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  2. Fab tips as always Aby. I have been stuck on 60 for a while now, so I will be putting this post to good use! xx
    #TwinklyTuesday

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  4. I had to disconnect my Facebook account from my blog as it kept putting the wrong photos with the posts, so it looked ridiculous. Would this affect my score?

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  6. My Klout is okay, but not fabulous, so it’s one I know I need to work on, but summer has not been great for social media full stop, enjoying time with my three too much 🙂 One to add to the ever-growing list for September! #twinklytuesday

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  7. This is really interesting! I joined Klout a few months ago but up until reading this I really had no idea how it works. What is a good score in your mind? I’m stuck at 62 and have been for a while 🙂 Thanks for sharing x

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  8. Very useful, thank you. I have no freaking idea what I’m meant to do with Klout, but from the look of it I need to kick my Instagram activity up a notch. #TwinklyTuesday

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  9. A very good post, the key is to keep engaging with different people. Instagram, Facebook and Twitter are the players for upping your Klout score..Check out the measure section on the Klout website to see which content on which network works best for you and develop it from there.

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  12. Thanks so much for this! I had no idea what Klout was about — I actually thought it was some new fitness trend, like kickboxing! Hopefully I’ll be putting this tips into action! #brilliantblogposts

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  13. Mine’s plummeted thanks to 3 weeks without internet (cheers BT!). Klout annoys me because you can have one episode like that, and it takes 90 days past the end of it before it’ll be out of the system counting it in your score. It’s going to be a hard slog to get it back again to where it was before (down from 64 back up to 67)

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  16. Thanks for this Aby – need to look at Klout again as my score seems to be plummeting at the moment despite me trying to engage more on social media. Hopefully some of your tips will help get it back up again!

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  17. Great tips Aby! Being new to blogging, I have little idea about scoring or page ranking… so reading your posts every so often gives me loads of information. Thanks for sharing. #TheList

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  20. Are we psychically linked? Because I was googling ‘how to improve my Klout score’ and low and behold this post popped into my inbox on my way to bed! Fabulous as always-I am stuck at 66/67 so really want to improve my score but as you say it is quite hard once you get to a certain number. Must try harder!! Thanks for another totes amaze post xxx

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      Ha ha! Maybe…. Ah thanks huni, hope it helps, but 66/67 is really good. So hard to move it at all when you are that high xxxx

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  22. I’m so close to 60, need to try harder. Am wondering whether to remove google plus from my account as it is at 1% so its probably dragging the score down, and I have no idea what to do on g+ anyway. Thanks for the tips, super helpful as always.

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  25. Oh gosh, I thought you had to join Klout, I didn’t realise it just happened around you. If my Instagram and twitter are the same as my blog, does that mean they are linked up? Sorry Aby, another stupid question? Great read though lovely and I think I am understanding it more now xx

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      You will have to set up your account, but because you have the networks, then you will have a score – does that make sense? So all your existing networks will be pulled into the score xx

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  26. My Klout score is important to me so this is very useful. I didn’t think about setting up a Wiki page and I didn’t know Klout was linked Micosoft/Bing. Lots to think about. Thank you 🙂 #TheList

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  29. Thanks for the explanation. I’ve seen klout mentioned several times but I wasn’t sure what it was!! I know I should sign up but not sure I can cope with more figures to obsess over! #thelist

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  30. So helpful!! Thanks for explaining so comprehensively. I’m pretty rubbish with Klout so needed this. Still need to work out how you give people ‘scores’ & if I need to follow people in Klout #thelist

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      If you go to someone’s profile, you will see a number of topics, if you click on a topic it should give you the option to give them klout. You don’t have to follow people. x

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  33. Thanks lovely – super duper tips! I don’t think my score will ever increase from where it’s currently at as I’m so rubbish on social media argh! Mim x

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  34. Thanks for the great tips. I am a bit of a newbie to Klout scores so it is really useful to read your introduction to how they work. Thanks. x

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  35. Great post, with good tips as always Aby. I didn’t check my Klout for ages then discovered it was 71 (it’s now 69)- I was pretty chuffed, but I was just doing what I do. Genuine nteraction is key I think rather than trying to ‘do’ it if that makes sense – you get yourself tied up in knots and go mad otherwise! xx #TheList

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      Totally, it is amazing the amount of interaction needed to get it to increase – especially where we are xx

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  37. Thank you so much for the tips! I had no idea that LinkedIn was so important. I better get cracking then! 🙂 #brilliantblogposts

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  38. Hmmm… I thought that the documentation said that adding an account would never reduce your score. I actually just went and checked my score, and it went up a point since last week! Thanks for being part of #TwinklyTuesday!

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  39. Thank you so much for these tips. As usual they are so helpful. My klout is now 64 which I think is fine for just 3 months blogging. I know I still need to do much more. It is really hard to keep it all, it demands a lot of effort from us right? I didn’t think about wikipedia or bing. I also don’t have Linkedin for my blog, I think I should start thinking to get one. Thanks again for sharing, xx
    #TwinklyTuesday

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  43. Such smashing tips lovely!Having good ‘klout’ is important no?! I think the highest mine has been is 67, so I’m pretty happy with that. However, would of course be lovely to climb higher. Will be taking all your super advice on board. Thank you! x #thelist

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  44. I never really understood a Klout score or why there is one but thanks for explaining it and sharing your knowledge with us all. Great tips. Thank you for linking up to Share With Me #sharewithme

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  45. Do you know how to check Klout score of various people? I used to be able to view hootsuite but it hasn’t worked for months. I installed the Klout chrome extension today (which says it does this but it isn’t showing any scores).

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  46. Thanks for these tips Aby. I only remember to give people a Klout if I see it in their sidebar (and it makes it easier to find them!). However, I don’t know how to put it on my own sidebar – can you help? Thanks a million xx

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  47. Pingback: Klout score - What is it and why is it important? — Motherhood: The Real Deal

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