97 ways to increase website traffic in 2020! More customers & more raving fans!

97 ways to increase website traffic in 2020

Do you need to increase website traffic?….. You create a website to share your knowledge and experience. Work hard to develop great content for your audience. Traffic trickles in, but you expected thousands of views, not the hundreds you’re getting. Why is your site missing the mark? Don’t panic you probably aren’t using all the strategies you could be to drive targeted traffic. 

You don’t just want any eyeballs on your content. You want the ‘right’ eyeballs. People who are a good fit for your content, products or services and are therefore more likely to buy and become loyal customers.

It’s difficult to get the attention of your target market. This means it’s so important to nail exactly who that target market is. If you don’t, it will become much more difficult to attract people. 

If you try to speak to everyone, you end up speaking to no-one

Most business owners/bloggers have created an ideal customer avatar. They know their niche and maybe even their sub-niche. This will help to create content that speaks to those specific people. Providing solutions specific to them. 

It’s also important to remember when we’re talking about increasing the traffic to our sites, to make sure you convert that traffic. Are you able to get them on your email list and actively market to them? Could you run Facebook ads to website visitors to deepen your relationship with them? 

There are so many things you can implement to see an increase in your website traffic. You might get great results with some and lesser results with others. The key is to test to see what works for you.

Here are 97 ways to increase website traffic.

Don’t be afraid of learning SEO

Search Engine Optimization (SEO) is the act of improving your position on search engine results pages (SERPs) by using specific strategies, techniques, and tactics. The higher you’re on the results page, the higher your ranking is, and the more targeted traffic you’ll get. 

Create interactive blog posts

Content is king. Your content needs to be interactive to get maximum engagement. Ask questions that allude to a problem and its solution.

For example, a life coach who wants to find readers who need more money and a positive mindset, could create a blog post asking something like, “How Are Negative Thoughts Limiting Your Pay cheque?” Readers who can relate, those that have negative thoughts and want more money will click through to find out more.

Create a Facebook group

When you create a Facebook group related to your business, you create a community where people with similar interests can interact with you and each other. A Facebook group can be a great way to find new leads and connect with existing customers. 

97 ways to increase website traffic in  2020

Get a good pop-up for email capture

Having a good pop-up email capture in place can literally make the difference between being forgotten or making multiple sales. Pop-ups can annoy, especially if they aren’t used properly. So choose a pop-up that has a variety of options and features. When you have more control of how, when, and where the pop-up appears, you can gently remind your reader to sign up for your offer. Remember, your visitor comes for information. If the pop-up covers up or restricts viewing the information, they may just leave the page, never to return. Use pop-ups wisely.

Create a special report

A free, special report about the most common problems your readers face will probably attract the right traffic. In exchange for signing up and giving you their email addresses, you will give them the free report. Once they’re on the list, you can market to them via email providing more information and relative offers. 

Run a contest or sweepstakes

Before you create a contest or run a sweepstake, make sure you know the difference both professionally and legally. Every country has its own rules for what differentiates the two. However, a properly run and executed sweepstakes or contest can bring in loads of traffic and plenty of new list sign ups. Consider hosting these several times a year, rather just during the traditional “holiday season.” In addition, make sure the prize is super specific to your ideal customers. So you get the ‘right‘ people entering.

Create a forum

Creating a forum is a great way to build a sense of community. People can give advice, opinions, and input on your content and support each other. It’s also a great way for you to get to know your audience. Listen carefully to what they say AND what they don’t say! Keep members active and involved by asking open-ended questions and sharing your thoughts.

Include keywords throughout your site

If you ‘re not familiar with keywords, the best place to start is with a good keyword tool. There are many out there. I like Ubersuggest (it’s free!) and Ahrefs. Try out several to decide the features you want and which tool works best for you.

Focus on long-tail keywords

Long tail keywords are those three and four keyword phrases which are very specific to your content or your product.

Instead of targeting ‘Dance’ you would target something more specific to your business/content. This could be ‘dance schools in Manchester’. This would have less total searches than ‘Dance’, but the traffic you get will be much more specific. They will be a better fit for your content. Their interactions with your page (i.e. how long they stay on the page and whether they search again) will help Google decide whether they should increase your position in the search results.

Use social media platforms

If you haven’t jumped on the social media bandwagon, it’s time. The adage, “Out of sight, out of mind,” applies with social media. Be active and involved. You need to pay your dues by liking and sharing posts and by leaving some words of encouragement on others’ timelines/posts. Following people on Twitter or liking their Facebook Pages will return to you tenfold.

Change to last updated date

You can boost rankings on your blog posts is to change from showing the published date to the last updated date. The easiest way it to install the WP Last Modified Info free WordPress plugin. Go to the settings for the plugin, then to Posts. Enable the function and pick the location that you want to place the updated date. This makes it clear to your readers that this content is current and worth checking out.

Email your list at the right time

Your email subscribers are in your warm audience. They know you, hopefully they like you and they trust you too. Which means they are probably the most likely group to click through to your blog. Use this and email them sharing your blog content. Experiment with the time you email to see which time gets you the most opens and click-throughs.

Coschedule found these times to be the best. Test with your audience!

Link to other people

External linking helps you build your blog’s authority. External linking is linking to other sites. This helps Google figure out what your content is about. You will improve your own site’s authority by linking to websites that are related to yours and which are authoritative themselves.

Know your ideal reader

You might think you don’t really need to know this. Surely you want ALL the readers you can get?! Well, no you don’t. You want readers who will benefit the most from your content. They will consume the content, return and they might even bring friends. If people land on your site and leave immediately this signals to Google that they didn’t find what they were looking for. So Google will lower your post in the SERPS. I’ve written previously about finding your ideal reader and you can check the post out here –

Nail your niche

Focusing your content around a core theme will help you increase your organic traffic. The more you blog about related topics, the more Google feels confident about what your blog’s content is. Your audience will be more confident in what you offer too. They will link to a blog which seems like an authority more often. Which lets Google know they can trust the site and recommend it more.

When you’re just starting out, it’s overwhelming to narrow down all of your ideas. I always get clients to think about who they love to help? Who they resonate and connect with more? Then, think about what’s the problem this group has? What keeps them up at night? Finally, think about the skills you have to help solve this problem? For example, you might know your ideal reader is a mum. You know she lacks sleep. You’re experienced with essential oils and you know they can be great for promoting restful sleep. Boom! There’s your niche, you help tired mums get good quality sleep with essential oils.

Comment on blogs with your blog name

Commenting on other blogs can help you foster a sense of community and connect with other bloggers. An added bonus is that it can generate more traffic.

Add your sales page on your blog

Instead of having all your sales pages elsewhere (like over on Teachable, for example). Have a page for each of these products/services on your own site.

Increase font size and line height

We are ALL time-starved and so content needs to be well laid out and super clear for people to stick around to read it. Increasing font size can help with SEO ranking because of Google using mobile-first indexing. Adjusting the line height too can give your words space to breathe.

ClickLaboratory presented an in-depth case study on the effects of font sizes and found increasing the font to 13 pt and increasing the line height improved all metrics. This one change resulted in:

  • A decrease in bounce rate by 10%
  • A decrease in site exit rate by 19%
  • An increase in pages per visit by 24%
  • A 133% increase in form conversion rate

Write frequently

It’s a simple equation. The more quality content you write the more traffic you will get. I used to write 80+ posts a month! Looking back, I think I was mad, but it cemented my position as a trusted authority in my niche. Thus boosting traffic.

Write educational content

People use the internet and search engines, in particular, to find solutions. They have a problem or something they need to learn and they will use Google, Pinterest or YouTube to find the answer. So, to tap into this traffic some of your content needs to teach your audience.

Remember, you don’t have to be an expert. You just have to be one step ahead of the people you’re trying to help.

Breaking your knowledge down into simple steps is the best way to teach your audience.

It’s also important to think out what the search intent is for this content. Do the people want a ‘how to’ post or a list post or video? Head to Google and type in your keyword. What comes up, are the top results list posts? If so, then it tells you that the users searching for your keyword want easy to digest list posts.

However, another tactic is to see what’s out there and do the opposite. So, if the top search results are list posts. You could create a complete guide instead. Your content will stand out because it’s different.

Interlinking between your own posts

You can take some SEO power from your popular posts onto new posts by interlinking the posts. Find relevant popular content and add links to your new content, easy!

Write consistently

Consistency is such a big deal, and it’s the area many bloggers fall down on. Getting into a consistent writing and posting habit helps both Google and your readers. Google favours sites which are regularly updated. Your audience will keep coming back if you provide regular content for them.

Focus on creating a consistent posting schedule and then dedicate yourself to sticking to it. Consistency and frequency is vital for new blogs trying to establish themselves. When you’re more established, you can post less frequently, but consistently and still get traffic.

Format your blog posts well

If your content is easy-to-read people will stick around. Use subheadings, lists, images and other graphics to break up your chunks of text. People read blogs differently than they read books. Blog posts are easier to consume when you use short sentences and short paragraphs. Remember, these things next time you write a post;

  • Use subheadings
  • Use images
  • Large font size
  • Increase in line height
  • Narrower content width
  • Use bullet points
  • Use shorter sentences
  • Use short paragraphs

Guest Post

Guest posting is a tried-and-true strategy for increasing traffic, backlinks and growing your audience. If you can, focus on sites that have more traffic and authority than yours. You can also use sites such as Medium or Thrive Global to post content to, pick up new eyeballs and get a backlink too.

Guest on a Podcast

Similar to guest posting, appearing on someone else’s podcast will give you exposure to someone else’s audience. Usually a backlink in the show notes too! You can use social media, such as Facebook groups or a Google search to find potential opportunities. It’s often easier and quicker to chat on a podcast, than it is to create a blog post. On a podcast you have a wonderful opportunity to connect with listeners in a deeper way than you can through words alone.

Write long form content

Now you don’t want to pack a post full of deviations and long-winded stories to increase the word count. Long form posts need to be valuable and in depth, if they have a chance of ranking on Google. You could create an ‘Ultimate guide’ or an in-depth overview of a certain topic. Now not every single post has to be long form, but if it suits your content, then you should use this style to generate lasting traffic.

Create helpful content

The educational content you create will be helpful. We also want to make the rest our content as helpful as possible. Even a deeply personal experience, created in the right way could be helpful to others.

Network with influencers in your niche

When you start blogging you don’t know anyone. Connecting with other bloggers helps you grow your network. In these networks people often share each other’s content and support each other in different ways.

Use Google console

Google Console is a free tool that can help you find the right keywords to rank for. Helping you increase website traffic. It shows the CTR, average SERP position, clicks, and impressions. You can get a list of keywords to target and then you can select the best ones for you. Ones with high search volume and low competition.

Write posts to rank in Google

Not all of your blog posts will be worth optimising for SEO. However, a significant proportion should be. You should focus on keywords that have high search, but low competition. In addition to including the keyword/keyword phrase. You need to include synonyms and LSI (Latent Semantic Keywords) to have a better shot at ranking. It will take a fair amount of effort to create a post that’s both optimised for SEO and which your audience will value and easily consume. It will be well worth it though!

Write a killer headline

Your headline is the first thing people will notice. On your headline alone, people will decide whether to click. There has been lots of research on how to optimise headlines. Numbers catch people’s attention and an odd number especially. Adding a power word can make your headline even more desirable. Using tools like CoSchedule’s headline analyser can be helpful.

Feature other bloggers

There are a few different ways you can feature other bloggers in your content. You could do a roundup post or an interview, for example. In doing this you’re taking the first step in making a connection. Hopefully storing up some reciprocity. Ask people for their comments. When you publish, you can let them know and hopefully they will share it. Hopefully, this will increase website traffic.

Share your unique ideas

With millions of website out there, there is not much you can post that hasn’t been posted before. When you share your unique thoughts and ideas they ARE different. They are unique to you. Behind the scenes content is often the most unique.

Update old blog posts

This is a simple, but effective way of increasing traffic. You can give the post a full make over or maybe just swap the main image or add a new pin.

Use Buzzsumo

Buzzsumo is such a useful free tool and it can provide you with a wealth of information. You can find the top posts based on the number of social shares they received. Search any URL, topic or specific keyword and find out which posts are the most popular on social media. You can also use it to see your competitors popular posts are. Might a version of this post work with your audience?

Create ultimate guides

Ultimate guides can be great pieces of content for your audience. They also do a fantastic job of generating traffic. They are authoritative pieces and showcase your expertise. You can have multiple ‘Ultimate Guides’, perhaps one for each main topic you blog about.

Repurpose your blog content to LinkedIn

On LinkedIn it’s still possible to get a good amount of organic reach. So, why not repurpose your content on to LinkedIn. This will work best for business-to-business content.

Use Google Analytics

Google Analytics is full of useful information. You can find out which posts your audience prefer, but also which pages kept readers for longer and countless other nuggets. You can then use this information to create more content that your audience will love and that will generate more traffic. You will find your top posts under – Behaviour > Site Content > All Pages.

Accept guest contributors

If you can’t create consistent, regular content, it might be a good idea to accept guest posters. You can create admin accounts in WordPress and give specific rules for writers to stick to. Then you can slot in guest posts when you need to and create a consistent posting schedule. Google will be so happy! The guest poster may also share the content they have written, boosting traffic further.

97 ways to increase website traffic in  2020

Use Google Trends

Another awesome free tool from Google. This one check trends year on year. You can look up a topic or keyword to see if it’s on an upward trend. If so creating content around this topic could generate more traffic.

If you are writing about dog coats, you need to push your content in September (where the spike starts)

Use keywords in your Social media profile titles

On Instagram and Pinterest especially adding a keyword or two next to your name can really help discoverability. Check that the keyword is popular on each platform, adding if it’s popular.

97 ways to increase website traffic in  2020

Use keywords in your descriptions on social profiles

On each social media profile you get a small bio section. This is there so you can tell the world what you do and who you help. Use keywords in here to help the right people find you.

Use a headshot as your profile picture

People connect with other people. So, it’s almost always best to use a real picture of you, not a logo.

97 ways to increase website traffic in  2020

Add keywords in your Pinterest board titles

Pinterest uses various factors to figure out what your pin is about and who to show it to. These factors include, the name of the board it’s pinned to, the keywords in your pin description, the names of boards other people pinned it to, the colors and your image. Adding keywords to your board titles, is giving Pinterest more to work with.

Use keywords in your pin descriptions

All your pins should have Pin descriptions. These descriptions are the perfect place to add keywords. This helps people find your content. Use keywords that are related to your board keywords. This will show Pinterest that they are connected. Include the main keyword at the beginning of the description if possible. Pinterest will see it as the most important information.

Use Hashtags on Instagram and Pinterest

On Instagram you can use up to 30 hashtags per picture on feed posts. You can also add hashtags to your Instagram Stories. On Pinterest you can use up to 20 hashtags in the Pin description of new posts. Pinners can search hashtags on Pinterest to find the newest pins in that specific hashtag.

97 ways to increase website traffic in  2020

Switch to paid stock photos

There are so many great free stock photo sites. However, there are also many people using the same photos. This makes it harder for people to differentiate your brand.

Counteract this by using paid stock images. These won’t be overused. So, it will help people associate a particular image with your brand.

Create Infographics

Infographics are very shareable. They help people understand information. If done well, they can be very eye-catching too. Using infographics on Facebook, Twitter and Instagram stories is a great idea. The place I would use them the most is Pinterest. They look like long pins and can really help drive traffic back to your site.

97 ways to increase website traffic in  2020

Create Instructographics

An Instructographic is like an Infographic. Where an Infographic is delivering facts or information. An Instructographic would show how to do something step by step. You can always leave the last step or reveal off the graphic and instruct people to head to the post to see it.

Use screenshots

The brain processes information 60,000 times faster than text.

We strive for our content to be helpful. Screenshots are the perfect way of showing how to do something, rather than just telling them.

Screenshots add a visual break in your content and sometimes they can add authenticity too.

My Google Analytics

Use personal pictures

Personal pictures can help you tell a story more clearly. Even images that are not the best quality will help to deepen the connection between you and your audience. Personal pictures are a way to let people into your life.

Ready for more?

Test removing the titles on your pins

Many pins that are doing really well on Pinterest don’t have titles on them. They focus on a great image and that’s it. Test it yourself. Create two pics for the same post. One with titles and one without, pin both and see which drives the most traffic.

Use curiosity in titles/headlines

Whether you are writing a blog post headline or the title of a pin, try to evoke curiosity. What would make you stop scrolling and click on that content? Add in powerful adjectives and superlatives.

Save your pin to relevant personal boards

You can either save a pin to your personal boards or group boards. You should always save your pins to as many personal boards as the specific pin applies to.

Save pins to group boards

Group boards are communal boards that allow multiple people to pin to them. The followers of the other contributors will then see your pins on that board. People often list their group boards on their Pinterest profile. Then you can request to join.

Automate with Tailwind

Tailwind is an automation tool for Pinterest and Instagram. It lets you batch schedule your pins, so manual pinning doesn’t take over your life! Tailwind helps to drive a tonne of traffic to my site from Pinterest.

97 ways to increase website traffic in  2020

Use Tailwind Tribes

Tailwind Tribes are groups of pinners who all agree to share each other’s pins to increase everyone’s reach. You can schedule these ‘Tribe’ pins too. Using Tribes have really helped me increase website traffic referrals from Pinterest.

97 ways to increase website traffic in  2020

Use Tailwind’s SmartLoop feature

SmartLoop allows you to loop your pins to a board, so they will automatically keep repinning on a schedule you choose. By looping your pins you will get more impressions, more saves and hopefully increase website traffic too.

Repost your blog content on Medium

Medium is a free blogging platform, with a decent audience. Just create an account and you can either add new content or repurpose older content.

Create multiple pins for each blog post

Always create more than one pin per post. You don’t know what people are attracted to unless you test. Having variations of a pin let’s you do just that. You could also create very different pins to see if that has a positive effect. If you create 4 pins, for example, you can include one on the post and add the other 3 directly to Pinterest, adding the URL and description. Then see which performs the best.

Promote your lead magnets with pins

To help you grow your email list and drive more clicks to your website, start creating pins for your lead magnets.

97 ways to increase website traffic in  2020

Create a Facebook Page and share your content

Facebook page’s remain a key way to get your content out to your audience. Yes, it is harder to get great organic reach, but it is still possible. You should definitely utilise a Facebook Page for your business, not least because you can run ads to it.

97 ways to increase website traffic in  2020

Create lists

Everyone loves a list, especially search engines. List posts are easy to consume. Most audiences click on them, so they often come out at the top of search results. Tap into this preference and create your own list posts to increase website traffic.

97 ways to increase website traffic in  2020

Do more Facebook Lives

Facebook LOVES Facebook Live, so tap into this and get on board! I’ve said it time and time again, that doing Facebook Lives has had the most positive ROI in my business. You can add a relevant lead magnet link in the comments to move views to become subscribers too.

https://www.facebook.com/themamapreneurrevolution/videos/1481144798607129/
Check out this live I did explaining how you can get started and why you should bother.

Make new connections

We might feel uncomfortable networking, especially for my fellow introverts. However, expanding your network with new connections is really where the ‘traffic magic’ can happen. There is no substitute for having a thriving network who all support one another. So, it’s time to get out of your comfort zone!

Create a press release

When something notable happens in your business. Or when you can create an interesting story write a press release. You can send these out on PR Newswire or other similar distribution platforms and if your story gets picked up, it could help to increase website traffic.

Start using YouTube

YouTube is the second largest search engine, owned by the first, Google.

People are on YouTube looking for solutions and so create videos to help them. If your videos are evergreen, they will continue to drive traffic year after year.

As you can see my 4 most popular videos of all time, which still get traffic now are over 3 years old. These videos all still generate Adsense income too.

97 ways to increase website traffic in  2020

Create a newsletter

Once your mailing list is set up, it’s time to create a newsletter. You may think these are too time consuming or you don’t have the right skills. Don’t worry. Your newsletter can be as simple as an update or the notification of a new product or post. I use ConvertKit to send my emails. Through emailing you can stay connected with your prospects and loyal customers through autoresponders, newsletters, and other forms of email correspondence. 

Tweet regularly

Become more present on Twitter. Every time you run a new contest, add a new blog post, post a new video or picture, tweet about it. Remember this platform moves fast, so you can add more content without overwhelming.

Use communities

Do you belong to a local community group? Word of mouth still counts today, especially when you are socially active. Make it easy for your fellow group members to find and share your business info by giving them a business card or two. Consider creating a special free product or service just for group members. This will help them to get a more personal feel for what you do and they will be more likely to share their “new find” with others.

Keep in touch

If you are between contests or new product messages, make certain to keep in touch with your readers. Email about a good article on a related hot topic. Send a message about your latest post. Just keep feeding your readers information they are interested in. If it’s a new season, send them an infographic with some interesting topic related facts. Create an infographic with one of your own sayings and pass it along.

Make your website search engine friendly

Your website content should relate to the needs and wants of your target audience. While visitors will share website posts and other information, search engines play the most prominent role in your success. Keep them happy by starting with a quality website theme. Poorly coded or outdated themes can do more harm than good. Learn and implement solid Search Engine Optimisation practices.

Reward your target audience

Create a special thank you for your target audience and post it on social media with a request to share. A little thank you goes a long way. Provide a special link new signups can use to get the item and get on your email list.

Ask questions in your headlines

When you create a headline question, it’s important that your target audience can identify with the question. The more your reader can relate to the topic or problem, the more likely he, or she is to click through to find the answer. Here’s a good example – “How Are Negative Thoughts Limiting Your Pay Cheque?” 

Position yourself as an authority

The first step is to BELIEVE that you are an authority. You wouldn’t have written about a topic if you weren’t knowledgeable. So get out there and share your information with the people who need it. Be VISIBLE. Over time, people will associate you with the topic you write about and you will become the go-to person in that niche. Generating more traffic to your site.

Collect and review traffic data

Learn how to collect and use traffic data to analyse your web traffic, marketing, and advertising campaigns. Keeping track of where your traffic comes from, what actions visitors take, and where they go, enables you to identify what works, what doesn’t work, and what you can do to draw more targeted traffic to your website.

Take part on topic related sites

Make time to interact on similar sites and in groups that discuss topics such as the ones covered on your website. Your visibility and consistently knowledgeable contributions can create curiosity about your website and encourage others to visit. Make sure you add a link to your site in your profile or the website area, when possible. As search engines index these other sites, you may find that your site moves up on search result pages and you get more traffic.

Quote yourself on graphics/memes

Add one of your own quotes to a post-related image. Share the image on social media sites with a link back to that post or to a related category. This helps to increase website traffic to a targeted area of your site while helping to elevate your authority level. 

97 ways to increase website traffic in  2020

Use your elevator pitch

If you want to draw more traffic, craft and practice your ever-ready elevator pitch. The elevator speech lets your audience know what you do, why you do it, and most importantly, how this could benefit them. Snippets can also be used in various places on your website and social media bios.

I help [_____you target audience____], do [_what they want to achieve____], so they can [_why they want to achieve it__]

Add videos to your site

Where possible include multiple types of content in each post. Use your own videos when possible. Using multiple types of content encourages a greater range of search engine results and increase website traffic.

Add photos to your site

Photos of people enjoying or using your product/taking your course/listening to you speak/reading your book can encourage your audience to take action. Be sure to associate the image with a positive emotion that your prospect wants to have or feel.

97 ways to increase website traffic in  2020

Write a top 100 list

Readers love “top 100” lists, especially if they’re short and concise. These longer lists are a great choice for “the year in review” type of posts.

Add text to your images

The Google bot cannot “see” a photo, so it’s important to add Alt tags, descriptions, and other meta-data to images. This encourages visitors and search engines to come back repeatedly.

Join Facebook groups relevant to your niche

When you want to draw traffic to your website, it’s important to join several groups on Facebook and become active in them. Once you gain trust, make friends, and gain followers, you can promote your business appropriately in these groups.

Ask experts to write guest posts for your blog

Have other experts write guest posts for your site. They will link back to their post on your site, so their readers become your readers as well – instant traffic AND credibility.

Give and create interviews

Interviews make it easy for new people to get to know you and discover why you are an expert in your field. When you grant an interview to someone, they will probably link to the interview and your site. Request an interview from your own mentors or experts in your field. Helping your readers get to know the people you admire or credit with your own success associates your name with other well-known people and can give your authority level a boost, along with helping to increase website traffic.

Run a webinar

Create a webinar helps your audience achieve something in a different way. You can offer valuable tools, tips, advice, and teachings through your webinar. You can also turn the webinar into a paid product for those who could not attend. The buzz generated by free training can help to boost your traffic.

Create a tutorial

Nothing beats a great tutorial to reach your target audience. You can begin with a teaser alert telling your mailing list readers that you will be working on a tutorial for them. Send another email announcing that in two weeks the tutorial will be ready. Send out emails with dates and times to have readers sign up. Limit the special offer by time or number to create a sense of urgency. 

Create plenty of ‘How-to’ posts

Millions of people search the internet with the words “How to” in front of their search. ‘How to’ posts will bring targeted traffic to your website with people searching for that very same query.

how tos make great posts

Post an opinion post/ask for comments

Don’t be afraid to be a little controversial in your posts. Leave a comment on your own post that has a strong opinion and is possibly controversial to draw comments from readers who may have a different point of view or angle. Get people talking on your site and it will increase website traffic.

Create a frequently asked questions section

Many web surfers, especially the more experienced surfers, look for, and actually expect websites to have a Frequently Asked Questions (FAQ) section. Creating a thorough FAQ encourages these viewers to come back repeatedly because you offer them easy-to-find, accurate information. Since FAQs often contain a question, search engines are also likely to index these sections, making you the “go-to” site on specific topics.

Offer hacks on topics of interest

People love short cuts or hacks. Create posts on how to use topic related hacks to make life easier for your target audience. It may surprise you how many people use the word, “hack” when searching for your topics.

hacks make great posts

Create a free printable worksheet

After explaining an advanced or confusing concept, offer visitors a printable worksheet or checklist which sums everything up. This strategy is especially beneficial to you if you offer a downloadable worksheet. The visitor gets a handy worksheet, while search engines index the download page. With very little effort you may find that your free worksheet goes viral and helps to increase website traffic.

Give homework and request comments

Ask your readers to try a “solution” or “strategy” and let you know how it worked for them. If it worked, ask what they liked best about it. If it didn’t work, ask what they suggest to make it better. Encourage your readers to share their thoughts and opinions. When you actively listen to your audience and people feel they matter, not only will they come back but also they will bring their friends with them.

Create coupon codes

Everybody loves coupons and deals. They also love to tell others about their good fortune. When a visitor gets a great deal, bragging rights come next. The more the visitor has to brag about the more targeted traffic you will receive. Create coupon codes that members can share with their friends. Don’t forget to make things easy for mobile users by using a QR code too.

Create a top 10 list of most important skills to have on the subject

Create a top 10 list of the most important skills your reader should have on a particular subject. Sometimes they just want a quick fix and need a little hope that there is a solution for what they consider their problem. 

key blogging skills

Be nice & helpful EVERYWHERE!

Social media is a wonderful place to connect with people. To help them and form relationships. Some of these relationships will be deep friendships, while others will be ‘just acquaintances’. That’s fine, they are all so important. But ask yourself how do you make friends? Put yourself out there. Be nice. Be helpful. Treat people how you would wish to be treated and karma will do her thing.

There you have it. 97 ways to increase website traffic in 2020

Use them one at a time to test the results or combine the ideas to meet your specific goals. 

To get the best results, give it some time and be patient. Find what works best for you and for your customer, the results will follow. 

Which will you try first to increase website traffic? Let me know in the comments. I’d love it if you would share this post on social or pin it!

97 ways to increase website traffic in  2020

Comments 3

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  1. What a marvellous post! I am going to install the last updated plugin right now! My blog is only just over a year old with only a handful of posts but I’m now going back to the original ones I wrote and updating them so a plugin like this would be ever so useful. On another note, I just came across your blog and it’s a fabulous resource. Will be coming back for more!

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