How to use social media to sell your house? #ad

If you’re interested in moving house or buying somewhere, what’s the first thing you do? You go online. In fact, the majority of house-hunters begin their journey surfing the web to find their ideal new home. But, how many use social media?

Increasingly more and more. For most of us, social media is just another way to socialise. But, its ability to connect us to hundreds or even thousands of people has made it a powerful marketing tool.  It’s not surprising that both real estate agents and homeowners are starting to utilise it to help sell and buy properties.

So, if you want to sell your home, there are loads of benefits to using social media — from generating trusted peer recommendations to reaching a larger range of potential buyers.

But before you start spamming your Instagram or Facebook with pictures of your home take a minute to plan your approach.

Here are six simple tips to help you sell your home using social media

1. Connect your social media profiles

Before you do anything, decide which social media platforms you want to use. For instance, if you already have a Facebook account then stick with it as you’ll already have connections and networks set up. If you’re using multiple platforms like Instagram, Twitter and Pinterest then link up your status updates, so they’re automatic. You don’t want to spend ages reposting the same information over and over.

2. Update your status

To kick off, update your status to announce you’re selling your home. Ask your friends or followers to share your post — via their page walls or ask them to tag friends or family they know are currently interested in buying a new property.

Provide vital information in your updates like links to your estate agent, key contact details and pictures. You can make follow-up posts detailing extra information like local amenities, schools, open spaces, restaurants and transport — also, information about running costs such as electricity and gas for a year.

3. Use relevant Hashtags

#Hashtags act as a doorway into communities built around a specific topic. So, by using them in your posts, you can attract a broader, more diverse audience than just your immediate friends of followers.

Make sure you use relevant and specific hashtags, so they’re found by people who are on the lookout to buy a new home.

For example, #homeforsale, #houseforsale, #sellmyhome, #buymyhouse. You can make it more specific and insert your location such as #homeforsaleglasgow

4. Create a photo album

It’s all about the pictures. Prospective buyers want to see you what your property looks like — this is your first opportunity to make an impression after all.

Here are a few tips:

 Make sure your photos look professional.
 Don’t post bad photos that are wonky, blurred or dark.
 Post as many photos as you like.
 Show off your home’s best features.
 Write a short description for each one.

5. Upload a video

Live videos are another great way to give potential buyers the experience of what your property looks like inside and out. You can film tours, add commentary and create new videos that focus on specific areas of your property.  Live videos also allow you to engage with buyers in real time and answer their immediate questions. Don’t worry if you don’t have a fancy video camera, an iPhone or iPad is more than sufficient.

6. Create an event

If you want to host an open house, you can set up an event on Facebook. This will allow you to invite people from your friend list, but also reach a wider audience through sharing and #hastags. Just make sure your event is public so people outside of your network can see it.

Need advice to help you sell your house hassle-free? If you’re in a hurry but concerned your property isn’t sale ready — don’t worry. Companies like House Buy Fast will buy your home regardless of location or condition. As an added bonus, they’ll manage the entire sales process on your behalf. Leaving you free to look forward to the next chapter in your life.

Disclosure: This is a guest post #ad