Missinglettr Review - Impactful social media campaigns

Do you have loads of free time? Chances are the answer is no! As a solopreneur, with a jam-packed to-do list you need to save time wherever you can.

If you’re sensible and want to avoid burnout, you’ll start using automation as much as possible.

Social media is an essential part of growing your business and building an audience, but it can take so much time. You totally want to be on the platform engaging in real-time, but you also need to have your post promotion handled, ideally by automation.

It can be so hard to get your followers to see your content, organic reach is declining and it’s not unusual for only 1-5% of your followers to see your content. Shocking isn’t it!? If these few people are seeing your content on social media, this will impact the page views you get on your blog.

Content marketing

One of the most cost-effective ways to bring traffic to your site is through content marketing; writing and sharing helpful content with your audience.

Quite often bloggers share their posts once or twice and leave it at that. It takes time to pull out parts of the content to share as teasers on social media, selecting times and scheduling everything. Often it’s time we just don’t have.

Content marketing results in three times more leads than paid advertising. So we really should be putting more effort into promoting the content we create. The traction you can get on social media can also feed into the SEO . of the posts.

A social media strategy will help you get the maximum impact from all the content you create.

The benefits of having a social media strategy

Great content helps to position you as an expert, builds credibility, helps you get more organic traffic and can help you build a community.

Most people share new content a few times when the post goes live. But they slack when it comes to promoting older posts. Sound familiar?……

Often we run out of time. We start creating the next post and we don’t give the older content the time it needs, so it’s not forgotten. If you’re not resharing your content, both old and new, you’re losing out on traffic.

Social media marketing will help you:

Generate more traffic. Sharing on social media will help you find people who wouldn’t have found you through search. This is helped by using hashtags. Hashtags help people who aren’t following you, see your content.

Increase your Domain Authority. Active social media accounts that are linked to your site can help improve your DA.

To connect and network with other bloggers and your target audience. Social media is a great way to build a relationship with your followers and other business owners/content creators.

Create brand awareness. Posting regularly on social media keeps your brand in people’s minds and lets you reach new people.

Improve your SEO. In the same way, using social media for your blog improves your DA, it can help improve your SEO via link building.

Enable others to share your content. Have you shared something great on social media this week? Chances are, if other people think it’s great too they’ll want to share it so their friends can see it.

I’ve used Missinglettr for the last few years to help me maximise my content on social media and increase my engagement. I wanted to share my thoughts in a Missinglettr review, as I think it’s worth checking it out.

What’s Missinglettr?

Missinglettr is a tool that automatically turns your blog posts into engaging social media campaigns, which you can drip out over time. Creating campaigns that run for a whole year.

Missinglettr sits in the background waiting for posts to be published. They can detect new posts irrespective of the platform it’s hosted on.

The tech uses ‘Natural Language Processing’ to read your posts and select the important parts. It then creates a bespoke marketing schedule for your post, which you can schedule over the following year.

How does Missinglettr work?

It’s super easy to set up Missinglettr. Just sign up, connect your blog and your social platforms. You can connect Facebook, Twitter and LinkedIn accounts.

Missinglettr will do the rest and create campaigns for each post with suitable images, quotes, and the caption to share on social media.

All you have to do is to scan through the approve each option. Every time you create a new blog post- Missinglettr will automatically find it and generate a new social media campaign. You’ll get an email asking you to log in and approve the campaign. You can edit or approve it, you have total control over what goes out. Let’s get on with the main part of this Missinglettr review.

Missinglettr review: Key features

Optimized social content
Promote guest posts
Automatic social media campaigns
Content templates
Schedule templates
Hashtag recommendations
Branded imagery
Client approvals
Medium repurposing
ROI and analytics
Custom URL shorteners

Missinglettr has so many great features that will help you automate and promote your content more effectively.

Optimized social media content

Even if you use templates, creating graphics for your social media is time-consuming. You need to create different sized images for each platform too!

Missinglettr automatically creates optimised images for each platform, without you having to lift a finger! Boom!

The tool also selects quotes from your content and uses them to create branded quote/speech bubble graphics optimised to be shared on different platforms.

Promote guest posts

You can also use Missinglettr to share any guest posts that you’ve written for other sites. Just add the URL of the guest post and they will take care of everything. In the same way as before, you’ll get an email so you can edit or approve the campaign.

Automatic social media campaigns

Missinglettr creates 12 months’ worth of content from every blog post you create. Everything happens automatically and nothing gets posted without your approval.

It creates branded, engaging content, which it then drips out social media evenly throughout the year.

Missinglettr works with any platform, WordPress, Ghost, Squarespace, Blogger or Wix, among others. With regards to the social platforms, it connects to Twitter, Facebook and LinkedIn.

Content templates

Although a lot of what Missinglettr does is automatic, you still retain creative control. You can edit the templates to suit your brand and writing style.

As mentioned earlier, Missinglettr uses AI to choose quotes from your blog post that it thinks will be engaging. Then it offers a few different ways of displaying the quote (which you can edit).

Schedule templates

A Missinglettr campaign for each blog post will last 12 months (by default). However, you can adjust it to suit your own schedule templates if you prefer. You can change the length of the campaign, the number of posts within each campaign, and how the posts are distributed.

You can move your posts around quickly using the post-distribution slider.

Maybe you want some short burst campaigns and others that are more evergreen and span a longer timeframe.

Hashtag recommendations

Missinglettr will automatically generate hashtags based on the content of your posts. You are able to review, edit or approve their selection. Each hashtag is rated out of 5 for popularity. Or you can add your own hashtags or set up default hashtags that are automatically used in every post. You can disable this feature if you’d rather not use hashtags.

Branded imagery

The branded imagery Missinglettr creates to accompany each post can be customized. You can alter the alignment, size, fonts, colors, and weight. You can also change the background (a plain colour or an image) and add your logo in too.

Missinglettr can also be set to use dynamic images that change automatically for each campaign.

Client approvals

If you work with clients you can set Missinglettr up so you clients can approve anything which is scheduled. They can also provide feedback right there in the tool.

Medium repurposing

Missinglettr can automatically republish your blog posts to Medium after they have appeared on your site. This means you can maximise the impact of every post you write without harming your SEO.

Just connect your Medium account and you’re ready to go!

Analytics and ROI

In your account, you’ll have access to reporting and analytics features. You can see exactly how your campaigns are performing. Every piece of content which is published through Missinglettr is tracked and monitored for clicks.

Custom URL shorteners

Missinglettr includes custom URL shorteners. This means you can personalise each campaign. You can choose from several providers including bitly, Short.CM, replug, PixelMe, lttr (Missinglettr’s own default), and JotURL.

Missinglettr review: Pros/Cons

To be honest, Missinglettr is awesome, but nothing in life is perfect.

Pros

You can automatically generate years worth of content from your existing and new blog posts in a few minutes.
It generates recommended hashtags for you to choose from, and you can set default hashtags for every post if you wish.
It’s so easy to use and removes the repetitive task of resharing content.
It saves you so much time each week.
You can choose from the templates provided and you can customise them to match your branding.
They offer webinars and training should you need help.
It helps keep your social media profiles active, even if you’re not posting.

Cons

The hashtag suggestions are not fully researched, so you may want to add in another tool.
The analytics could be better.
The ‘Solo’ plan doesn’t include scheduling, custom post templates, automatic quote bubble generation, Medium reposting or advanced analytics. These are all included in the Pro plan, which is more expensive.

Missinglettr review: Pricing

Missinglettr has two pricing plans. The first plan called the ‘Solo’ plan is aimed at independent bloggers, and costs just $9/month. This plan lets you use 1 content source, 3 social media profiles, schedule 1,000 posts and have 1 admin user. This plan includes automated campaigns, Manual campaigns, campaign editor, and the URL shortener for advanced analytics.

Next is the ‘Pro’ plan which is $39/month. It includes all the features we’ve mentioned in this review. You can have 3 content sources, 8 social profiles, 5,000 scheduled posts, and unlimited users.

If your needs are greater than this, you can contact them directly to discuss the Enterprise plan.

At the time of writing this review they are offering 50% off for 3 months. ‘Solo’ is $4.50/month & ‘Pro’ is $19.50/month

Missinglettr review: FAQs

How long are the Missinglettr plans?

There are no contracts with Missinglettr. If you want to cancel you can do so at any time without additional fees being charged.

Which social media accounts can I add to Missinglettr?

Missinglettr currently supports Twitter, LinkedIn, Facebook and Pinterest is to be added soon.

Can I use Missinglettr to promote content from multiple blogs?

Yes, you can. You will need the ‘Pro’ plan to be able to add more than one source.

Does Missinglettr offer charity or non-profit discounts?

Missinglettr offers a 25% lifetime discount to charities and non-profit organizations. Contact hello@missinglettr.com.

Can I change my plan?

You can upgrade any time you want. If you are mid billing cycle you will be refunded pro-rata. You can also switch plans during the trial period.

Does Missinglttr support other languages?

Yes, Missinglettr supports other languages.

Can I review/edit posts before they are published?

Certainly. You can edit and approve everything before it is sent out.

Missinglettr review summary

If you want to save time and create lots of promotional content on autopilot, Missinglettr is a great choice of tool.

It makes promoting your blog content really easy, regardless of the niche you’re in.

Missinglettr pulls its weight by pulling the text content options, creating the graphics and even finding the hashtags. All of which can be edited and approved before it is scheduled.

There are other tools out there that you can use for promotion. However, none of them offer as many features as Missinglettr.

Although there a couple of ‘cons’ these are only minor and when weighed up against the ‘pros’ aren’t reason enough not to sign up.

Missinglettr helps you get the most out of every piece of content you create.

I hope this Missinglettr review has highlighted a tool that you think could help you. If you want to give Missinglettr a try you can sign up for the 14-day free trial. You don’t need to add a credit card to get started.