19 types of email you can send to your email list

I always seem to be talking about email lists and how important they are. Why they’re important, how to build them, grow them and everything in between. However, I know that the one stumbling block many of you have is what to actually send to your email subscribers. What are the types of email you can send to your email list? Email lists can be so useful in growing your authority within your niche, expanding your community and increasing your income.  So, it pays to get the content you’re sending out right.

 

Today, I’m going to share with you 19 different types of email you can send to your email list.

 

You can send an RSS feed to your list, but I really believe you should only do this if you also send a weekly bespoke email. If I didn’t send the exclusive content, I wouldn’t send the RSS. Sending them a summary of the content they can find easily on my blog, is not reason enough for them to join my list.

 

 

Types of email you can send to your email list

 

1. Worksheets, Printables, Checklists

 

As long as these are specific and useful, your subscribers will love getting a freebie. Think of something super useful that will make their life easier.

 

2. Use a success story to promote your affiliates.

 

Are you an affiliate for a product you have had great success with. For example, I use and love the Twitter scheduler Social Oomph* (affiliate link), so I could share my experience as a case study and obviously include my affiliate link too!

 

3. Behind the scenes peep at your life or biz.

 

Your emails are a great place to get a bit more persona and share more of yourself. Your subscribers love a behind-the-scenes look at how you run your blog or business and it can help you develop the know, like and trust factor.

 

4. A myth breaker email

 

Is there a myth in your niche? All vegetarian food is bland? Baby wearers are hippies? Whatever the myth is, you could share your myth busting content with your subscribers.

 

5. Your favourite things/top picks email

 

This is another great way to bump up your affiliate income, while also serving your list with useful content. Share a collection of your favourite books/blogs/stock photo sites with them. This saves them doing the leg work in finding all of these things and if they buy through your link you will earn!

6. Your income reports

 

It has become quite popular to share income reports on blogs. This can be a little daunting for some, but maybe you feel happier sharing them just with subscribers.

 

7. ‘Start here’ types of email 

 

You might have created a ‘Start here’ page, but you could send a emailed version. This could be a great email to include in your welcome sequence, as it will help your subscribers find your best content straight out the gate.

 

8. Blog growth reports/case studies

 

People always love to read about how other people are doing. What they are doing that is growing traffic, so sharing this with subscribers will certainly keep them happy.

 

9. Biz tools/resources

 

Another possible affiliate income email could be sharing suggestions of biz tools and resources. You could do a mixture or focus on a specific area each time.

 

10. An additional exclusive blog post

 

You could create a blog post that you only send to you list. This exclusive post will be a real bonus for your subscribers.

 

11. A personal story

It’s all about personal connection and sharing a personal story via an email to you list can be really effective to further develop this connection. You could tie the story you’re telling in with whatever content topic you are focusing on at that particular time.

 

12. News/reminders

If you have your own products or offer services you can provide updates via your emails. However, you could also write about updates for any brands you are an affiliate for. Do they have any new products or services you could share information on?

 

13. Recap of popular posts

Why not just collate your five most popular posts and send them out as a paragraph each with a link to read the rest of the post. Chances are if they are your top posts your subscribers will enjoy them too.

 

14. Recap of seasonal posts

As a new season or specific time of year approaches you could send a round up of your past seasonal posts or a collection of others which fit that time of year.

 

15. An old post revamped

Maybe you have a fab old post that doesn’t seem to get traffic anymore. You could easily take that post, give it a tweak and send it to your list.

 

16. ‘How can I help you’ type of email

The best way to create content is in respond to your audience’s needs. So sending them an email asking for feedback on what they are struggling with or are most keen to learn about is a great idea.

 

17. Curated Content email

You can do curated content emails on any subject. For example, ‘5 chocolate cake recipes you must make’, would be a super quick email to write, but it could also be helpful to your audience.

 

18. Your story email

This differs to number 11, as in this email you are going to go deep on your story. How you got where you are and the relevant bumps along the road. This will give your subscribers much more information to find things in your story that resonate with them.

 

19. An interview with a peer, influencer, friend

We all know some pretty great people, with great stories. So why not interview a peer, influencer or even friend and send this interview to your list.

 

 

The main thing to remember when thinking about your email list content is to make sure it is helpful content. You want people to be glad they’re on your list and not left wondering why they joined in the first place. It is also important that some of the information they receive should be exclusive (only available to your list).

 

 

If you want even more ideas of types of content you can send to your email list I did a Facebook Live where I shared 73 types of content and you can check it out here.

 

 

Do you have a mailing list? What do you send out a regular email to your subscribers?

 

 

If you want to join my mailing list and get access to my epic Blogger’s Resource vault of cheatsheets and downloads as a welcome gift, you can do that here.

 

 

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