I always seem to be talking about email lists and how important they are. Why they’re important, how to build them, grow them and everything in between. However, I know that the one stumbling block many of you have is what to actually send to your email subscribers. What are the types of email you can send to your email …
How to manage your inbox better & in half the time
Monday morning rolls round. You’ve managed to wrestle to kids to school, throw a cup of coffee down and now you’re at your desk/corner of the dining room table/couch (delete as appropriate). You’re stomach sinks, not because of a meeting or any content you have to create, but because you know you’re going to have to open that inbox. The …
5 tips for crafting compelling email subject lines
The first thing you need to get right when it comes to email marketing is the subject line. If you can’t get your subscribers to open your emails, it really doesn’t matter how good the content in the actual email is. Straight away you can see the value of a compelling email subject line. It’s easy to spend a lot …



