I always seem to be talking about email lists and how important they are. Why they’re important, how to build them, grow them and everything in between. However, I know that the one stumbling block many of you have is what to actually send to your email subscribers. What are the types of email you can send to your email …
5 tips for crafting compelling email subject lines
The first thing you need to get right when it comes to email marketing is the subject line. If you can’t get your subscribers to open your emails, it really doesn’t matter how good the content in the actual email is. Straight away you can see the value of a compelling email subject line. It’s easy to spend a lot …


